Blog | Insights on Partnerships

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Channel Marketing

PartnerUp Podcast: The Future of B2B Partnerships with Jared Fuller & Justin Bartels

Recently on The Partnered Podcast, host Adam Michalski and guests Jared Fuller and Justin Bartels gave some insights into the future of B2B marketing and

xamplify June 4, 2021

<img width="500" height="333" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/05/shutterstock_639293281-copy.jpeg?fit=500%2C333&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/05/shutterstock_639293281-copy.jpeg?w=500&ssl=1 500w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/05/shutterstock_639293281-copy.jpeg?resize=300%2C200&ssl=1 300w" sizes="(max-width: 500px) 100vw, 500px" />

Channel Marketing

Partner University: The Ultimate Partner Marketing Tech Stack

Marketing technology has seen incredible growth over the last year and that is only going to continue. The increase in digital channels, technological expansion, and

xamplify May 6, 2021

<img width="500" height="344" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/04/Glacier-xAmplify-Partner-Revenue.jpg?fit=500%2C344&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/04/Glacier-xAmplify-Partner-Revenue.jpg?w=500&ssl=1 500w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/04/Glacier-xAmplify-Partner-Revenue.jpg?resize=300%2C206&ssl=1 300w" sizes="(max-width: 500px) 100vw, 500px" />

Channel Marketing Strategy

Why are only 20% of partners driving 80% of your channel revenue?

Most businesses that work with channel partners enter the relationship to grow revenue. The desire is that each partner will generate leads and deals from

xamplify April 14, 2021

<img width="640" height="427" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/04/Partner-University-why-you-need-a-PRM-xamplify.jpeg?fit=640%2C427&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/04/Partner-University-why-you-need-a-PRM-xamplify.jpeg?w=1080&ssl=1 1080w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/04/Partner-University-why-you-need-a-PRM-xamplify.jpeg?resize=300%2C200&ssl=1 300w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/04/Partner-University-why-you-need-a-PRM-xamplify.jpeg?resize=1024%2C683&ssl=1 1024w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/04/Partner-University-why-you-need-a-PRM-xamplify.jpeg?resize=768%2C512&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Channel Marketing Strategy

Partnership University: PRMs and Why You Should Have One

In the world of partnerships, challenges show up frequently for those looking to expand their programs and keep up with the changing ecosystem. Partner relationship

xamplify April 14, 2021

<img width="600" height="400" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/04/xAmplify-PRM-and-Partner-Revenue-Enablement.jpg?fit=600%2C400&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/04/xAmplify-PRM-and-Partner-Revenue-Enablement.jpg?w=600&ssl=1 600w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/04/xAmplify-PRM-and-Partner-Revenue-Enablement.jpg?resize=300%2C200&ssl=1 300w" sizes="(max-width: 600px) 100vw, 600px" />

Channel Marketing Strategy

The difference between PRM and Partner Revenue Enablement (Through-Channel Partner Marketing)

If your company uses a partner program, chances are you’ve also instituted some sort of partner relationship management (PRM) system to keep track of partnerships.

xamplify April 14, 2021

<img width="640" height="360" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/03/Channel-Software-Tech-Stack-1.15.21.png?fit=640%2C360&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/03/Channel-Software-Tech-Stack-1.15.21.png?w=1080&ssl=1 1080w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/03/Channel-Software-Tech-Stack-1.15.21.png?resize=300%2C169&ssl=1 300w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/03/Channel-Software-Tech-Stack-1.15.21.png?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/03/Channel-Software-Tech-Stack-1.15.21.png?resize=768%2C432&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Channel Marketing Strategy

Forrester Channel Software Tech Stack 2021 Highlights the Rapid Shift in Channel Marketing: Here’s How xAmplify Fits the Landscape

Channel software tech solutions are used by companies to engage and grow partnerships as well as enable them to generate revenue. This tech stack helps

xamplify March 26, 2021

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Channel Marketing Strategy

Forrester Channel Software Tech Stack 2020 Released

The Channel Software Tech Stack for 2020 was published this week by Forrester Analyst, Jay McBain. We thought it would be a good time to

Christy Wawrzynowicz July 2, 2020

<img width="640" height="426" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2020/06/five-bulb-lights-1036936-2.jpg?fit=640%2C426&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2020/06/five-bulb-lights-1036936-2.jpg?w=640&ssl=1 640w, https://i0.wp.com/xamplify.com/wp-content/uploads/2020/06/five-bulb-lights-1036936-2.jpg?resize=300%2C200&ssl=1 300w" sizes="(max-width: 640px) 100vw, 640px" />

TCMA

How to Solve Age-Old Channel Marketing Issues

Our xAmplify team has years of experience working in Channel Marketing. We understand more than anyone, the magnitude of work it takes supporting partners with

Christy Wawrzynowicz June 15, 2020

<img width="640" height="379" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2019/07/channel-marketing-means-more-revenue-1170x694-1.jpg?fit=640%2C379&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2019/07/channel-marketing-means-more-revenue-1170x694-1.jpg?w=1170&ssl=1 1170w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/07/channel-marketing-means-more-revenue-1170x694-1.jpg?resize=300%2C178&ssl=1 300w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/07/channel-marketing-means-more-revenue-1170x694-1.jpg?resize=1024%2C607&ssl=1 1024w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/07/channel-marketing-means-more-revenue-1170x694-1.jpg?resize=768%2C456&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Channel Marketing Strategy

Why Your Company Needs Channel Marketing Now

I’ll tell you the answer straight away: channel marketing creates a revenue opportunity three times larger than whatever you’re doing now. When you think of

xamplify July 11, 2019

<img width="640" height="435" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2019/06/choosing-a-TCMA-platform.png?fit=640%2C435&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2019/06/choosing-a-TCMA-platform.png?w=974&ssl=1 974w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/06/choosing-a-TCMA-platform.png?resize=300%2C204&ssl=1 300w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/06/choosing-a-TCMA-platform.png?resize=768%2C522&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Channel Marketing Strategy

Choosing a TCMA Platform: How to Know Who, When, Why, and Which

A surprising number of indirect sales companies still function manually when it comes to co-marketing with their resellers, and have yet to adopt a TCMA

xamplify June 22, 2019