xAmplify Blog | Insights on Partnerships

Channel Marketing

Make Them Famous!: 25 Podcast Review

Make Them Famous podcast has been around for a while and unless you have a day or half-day free, you’re not going to be able

October 12, 2021

Channel Partners

2 Strategies to Resolve Deal Conflicts Between Partners

Having a relationship with your partner is like having a relationship with your significant other. It’s stressful when you have conflicts and those conflicts aren’t

October 5, 2021

Channel Marketing

Why you should survey your channel partners

Your channel partners aren’t your customers, but that doesn’t mean you shouldn’t send them the occasional survey. Partner surveys can be a great way to

September 30, 2021

Channel Marketing

How to Quickly Ramp Up a New Channel Manager

The relationship you have with your channel partners is the backbone of your partner program. Having a good relationship means that both you and your

September 30, 2021

Channel Partners

PartnerUP Podcast: How Drift builds trust in partnerships

In the latest PartnerUP episode, Jason Yarborough shares his partnership framework. Yarborough joins Drift, a chat bot and revenue acceleration company, as the new Head

September 24, 2021

Channel Marketing

Do PRMs Still Work for Today’s Channel Landscape?

In our previous post, we talked about what PRMs were and the benefits of using them. However, with the channel landscape changing, do PRMs still

September 21, 2021

Channel Marketing

Channelnomics: The state of the cloud

In the latest episode of Changing Channels, Larry Walsh gives us the details of cloud adoption in the channel. Over the last few years, the

September 20, 2021

Channel Partners

Two Ways to Minimize Channel Conflict

Channel conflict is common. It happens when a partner or vendor’s interests come into conflict with another party’s interests. This is seen when one partner

September 17, 2021

Channel Marketing

What are PRMs?

Partner Relationship Management (PRM) platforms are commonly used in the channel space. But how did they come to be? Here’s a quick rundown of how

September 16, 2021

Channel Marketing

Keep It Simple for Partners

Channel partners are typically small to medium sized businesses that don’t have the resources that a larger company would have. Partners wear multiple hats in

September 13, 2021

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