xAmplify Blog | Insights on Partnerships

Channel Marketing

Podcast: How to Drive Cloud Adoption in the Channel

In the latest Channel Journeys podcast, Lana King talks about why your partners may be dragging their feet on cloud adoption. Lana is the VP

August 19, 2021

Channel Partners

Channel Conflict: The Ultimate Standoff – Can It Ever Be Solved?

Conflicts between partners can lead to disastrous business results In technology, there is always a way to solve a problem. It may not be simple,

August 5, 2021

Channel Partners

The Components of a Simple Sales Process for Partners

A good sales process consists of 3 main things: tools, a pipeline and the sales methodology. These are the three critical components that nearly all

August 4, 2021

Channel Marketing

A Deep-Dive into the Digital Agency-Partner Persona with Greg Portnoy and John Florey

Listen to Make Them Famous’s 55 minute deep dive on the Digital Agency Partner Persona to find out more about this persona and how your

August 2, 2021

Channel Marketing

Reasons Why Your Partners Don’t Send You Leads

Lead generation is an important indicator of partner engagement. It’s a good sign that your partner program is working. Your partners are keeping you top

July 27, 2021

Channel Marketing

3 reasons why your partners aren’t engaged and 3 suggestions for a fix

A good partner relationship means that your partners are engaged, growing their revenue and yours. But sometimes, partner engagement can be difficult. If partners aren’t

July 7, 2021

Channel Marketing

3 ways to improve your partner’s experience and 2 reasons why you should

Partner experience is more than your partner’s experience with whatever partner management platform you pick for them. Your partners talk to end customers and are

June 28, 2021

Channel Marketing

PartnerUp Podcast: The Future of B2B Partnerships with Jared Fuller & Justin Bartels

Recently on The Partnered Podcast, host Adam Michalski and guests Jared Fuller and Justin Bartels gave some insights into the future of B2B marketing and

June 4, 2021

Channel Marketing

Partner University: The Ultimate Partner Marketing Tech Stack

Marketing technology has seen incredible growth over the last year and that is only going to continue. The increase in digital channels, technological expansion, and

May 6, 2021

Channel Marketing Strategy

Why are only 20% of partners driving 80% of your channel revenue?

Most businesses that work with channel partners enter the relationship to grow revenue. The desire is that each partner will generate leads and deals from

April 14, 2021

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