Introduction: The Telecom Growth Challenge The telecom industry is one of the most competitive markets in the world. With new technologies like 5G, IoT, and
The partner ecosystem is evolving rapidly. Traditional partner programs no longer meet the demands of modern business, forcing vendors to rethink engagement, automation, and revenue-sharing
som More and more companies nowadays are using partnerships to scale their businesses. The management and optimization of partner relationships are basic and crucial for
Partnerships with independent companies are dicey, especially those between vendors and MSPs. However, successful relationships depend on free flow information and data; this shows mutual
In this light, as more and more aspects of life become interconnected, each business looks for other opportunities to expand its borders. But the global
Imagine this: you are a partner marketer, and this is your exciting co-marketing campaign which you are working on with your strategic partners. It is
Time is money, especially for partners. That’s why it’s crucial for companies to choose a Partner Relationship Management (PRM) solution that is not only effective,
Comprehensive marketing campaigns require companies to use the same imagery, brand assets, and messaging when putting out their message. But what about when companies work
With channel sales representing 75% of the world’s sales, this sales model already rules the world. But most companies don’t do it until they have
What does a successful channel relationship look like? That was the first question we asked channel influencer Stephen Denny in our webinar. The “Killing Giants”
