As more local and global user protection regulations continue to surface, staying up-to-date and compliant becomes increasingly difficult. General Data Protection Regulations (GDPR) are in place to protect European citizens and their data, while the California Consumer Privacy Act (CCPA) is going into effect to protect California residents’ data.
The xAmplify platform has built-in GDPR and CCPA Compliance Functionality to keep you and your partners compliant with these data protection regulations, allowing you to stay focused on creating campaigns and growing channel sales.
At xAmplify, we pride ourselves on staying current and compliant. Rest assured that we will continue to track regulations and update more compliance functionalities as needed.