In channel revenue, the Pareto Principle—or 80/20 rule—is a familiar fact. 80% of your revenue is generated by only 20% of your partners, and the

In today’s rapidly evolving business landscape, channel partners are increasingly seeking robust Partner Relationship Management (PRM) and marketing platforms from organizations to enhance collaboration, streamline

The Shift Towards Partner-Led Growth Revenue generation is evolving, and partnerships are taking center stage. In 2025, channel partnerships will account for 70% of global

Managed Service Providers (MSPs) are at the center of today’s IT infrastructure, providing companies with vital support in cybersecurity, cloud management, and network support. However,

As markets evolve, channel partner consolidation is becoming an unstoppable trend. Whether driven by mergers, acquisitions, or the need for efficiency, businesses are reshaping their

In today’s business arena, partner engagement is no longer a strategy; it is a need. It is about setting up collaborative relationships in which your

However, personalized experiences are the most important in today’s fast-moving business world. Recent studies show that personalized partner experiences greatly improve engagement and satisfaction according to 89%

The world of IT channel partnerships is under intense change, with the leaders of this change being MSPs and MSSPs. In response to increased reliance

Maximize the effectiveness of your marketing efforts, whether through direct engagement with customers and prospects or by enabling your business partners to drive success. With

As channel marketing gets increasingly competitive, the need to make data-driven decisions is growing. Analytics helps organizations understand their partners’ performance, optimize its marketing strategies