Incremental partner-sourced revenue / year
Illustrative model based on your inputs. Uplift assumes improvements in partner activation and deals-per-partner from stronger onboarding, deal registration, through-channel marketing, and attribution.
Why partner programs underperform (and what moves the number)
Most channel programs leave revenue on the table not because partners are unwilling, but because they're under-enabled: slow onboarding delays time-to-first-deal, no deal registration means conflict and lost margin, and no attribution means you can't see (or double down on) what's working. The levers in this calculator — activation, deals-per-partner, and program efficiency — are exactly what a modern PRM is built to improve.
The three levers with the biggest payback: (1) automate onboarding so new partners reach their first deal faster; (2) put deal registration in a system with conflict protection to protect margin and grow partner-sourced pipeline; (3) track partner-sourced revenue end-to-end so you can invest where it pays off.