About us | xAmplify

About xAmplify

xAmplify is a comprehensive platform designed to streamline partner collaboration, co-marketing, and co-selling efforts. By automating critical tasks like campaign management, lead generation, and sales data tracking, xAmplify empowers businesses to maximize their partnerships and achieve growth faster.

With tools for managing marketing development funds (MDF), proof of execution (POE), and behavior-based marketing automation, xAmplify reduces administrative work, enabling teams to focus on strategic growth and driving revenue.

Our Origin

xAmplify was born from firsthand experience. One of our founders ran an MSP and faced constant frustration with fragmented vendor portals, spreadsheets, and manual partner workflows. Instead of enabling growth, partner systems created friction. That experience shaped xAmplify's core belief: partner platforms should remove friction, not create it.

MISSION & VISION

Built by Operators. Designed for Partners.

xAmplify's founding team has decades of experience working at the biggest tech companies in Silicon Valley and as their partners. These experiences resolved the team to create a greater connection between partners and companies.

The principle was simple: create a platform to replace friction with automation and technology to help partners and companies grow revenue together.

The xAmplify team believes businesses are the growth engine for our economic recovery. Many depend on selling products and services for other companies. In order to grow and hire more people, they need continued knowledge of their partner's products & services, help to collectively build pipeline, and sustainable growth through partnerships.

We empower partnerships with solutions to help create a sustainable growth sales channel.

— Sudhir Nambiar, Co-Founder & President, xAmplify

TECHNOLOGY & BELIEF

Technology Built for the Real Channel

We believe, with our PRM software — a true automated, outbound solution that prioritizes channel partners — indirect sales organizations will be able to tap into the inactive majority of the global channel sales market: the 80% of DIFM partners.

For those companies that have a channel program in place, we aim to expand it beyond their wildest dreams. For those who won't even touch channel because it's too difficult, we want to show them what's possible with the right tools, and set them up for success in building a whole new revenue stream.

We offer businesses a fully automated outbound solution that prioritizes channel partners with the right tools and technology.

— Aravindu Sandela , Co-Founder & CEO, xAmplify

Let’s activate your partner ecosystem together!

Partner with xAmplify to drive engagement, activation, and growth across your partner programs — powered by intelligent insights from Oliver AI.

Get In Touch

+1 (408) 250-9503

[email protected]

Our Location

42840 Christy Street, Suite 226 Fremont, CA 94538, United States