What is TCMA (Through-Channel Marketing Automation)?
TCMA is technology that enables vendors to create marketing campaigns that channel partners can customize, co-brand, and execute locally. It bridges the gap between vendor marketing teams and partner sales teams.
How TCMA Works
Vendors create campaign templates (email, social, landing pages, digital ads). Partners personalize with their logo, contact info, and local messaging. The TCMA platform handles execution, tracking, and reporting.
TCMA vs Marketing Automation
Marketing automation (HubSpot, Marketo) runs YOUR campaigns. TCMA runs campaigns THROUGH your partners. Different audience, different workflow, different platform.
Key TCMA Capabilities
- Co-branded email campaigns
- Social media syndication
- Local landing pages
- Digital advertising
- Content syndication
- Performance analytics
