xAmplify Blog | Insights on Partnerships

Channel Marketing

The Stages of Channel Partnerships and When You need to Level Up

Channel partnerships are an integral component of SaaS sales that lets your company expand its reach and industry impact, without adding to your headcount. With

October 11, 2022

Will Channle Sales Rule the World - xAmplify

Channel Sales

Will Channel Sales Rule the World?

With channel sales representing 75% of the world’s sales, this sales model already rules the world. But most companies don’t do it until they have

September 28, 2022

Channel Marketing

Why is Partner Relationship Management Software Critical for Your Channel?

In the ever-evolving professional landscape, and the total integration of cloud applications, using a quality partner relationship software is more important than ever. A PRM

September 23, 2022

Channel Marketing

Make Your Partners a Growth Engine During a Down Economy

Economists, CEOs, VCs, and entire companies are preparing for an impending economic downturn. War, inflation, stock market losses and crypto problems are clear indicators of

June 29, 2022

Channel Partners

3 Secrets to Smart and Successful Channel Relationships

What does a successful channel relationship look like? That was the first question we asked channel influencer Stephen Denny in our webinar. The “Killing Giants”

February 12, 2022

Company News

Webinar: The Secrets to a Smart and Successful Channel Relationship

Join us on Wednesday, 2/9 for the xAmplify team’s first webinar! Killing Giants author Stephen Denny joins our CEO Sudhir Nambiar for a discussion on

February 4, 2022

GDPR

What GDPR means when using a TCMA platform

This post is part of a series in which we explore how GDPR affects the channel, especially when using marketing automation tools. As we’re not

February 3, 2022

Channel Marketing

4 Ways You Can Engage Your Partners

Your partners may not be your customers, but that doesn’t mean you shouldn’t still send them information. Contacting your partners on a regular basis ensures

January 31, 2022

Channel Marketing

Video Messages to Engage Your Partners

For the past few years, video has been on the rise. According to a survey done by Lemonlight, 99% of respondents liked watching video content

January 26, 2022

Podcast

PartnerUP for 2022 Predictions

In host Jared Fuller’s first solo episode, he shares his predictions for the upcoming year. Some of them are a bit gloomy due to the

January 18, 2022

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