xAmplify Blog | Insights on Partnerships

Channel Marketing

Meet Us at the Channel Partners Conference and Expo

The Channel Partners Conference and Expo is happening next week, November 1 – 4 in Las Vegas. For 25 years, the conference has been bringing

November 1, 2021

Channel Sales

2 Problems Deal Registration Creates

In our previous post, Deal Registration, the good and the bad, we explained deal registration as a way for partners to share leads and deals

October 22, 2021

Channel Partners

The True Measure of Partner Engagement

Partner engagement is how you know that your partners are invested in you and your products. If your partners are engaged with you and your

October 20, 2021

Channel Marketing

Make Them Famous!: 25 Podcast Review

Make Them Famous podcast has been around for a while and unless you have a day or half-day free, you’re not going to be able

October 12, 2021

Channel Partners

2 Strategies to Resolve Deal Conflicts Between Partners

Having a relationship with your partner is like having a relationship with your significant other. It’s stressful when you have conflicts and those conflicts aren’t

October 5, 2021

Channel Marketing

Why you should survey your channel partners

Your channel partners aren’t your customers, but that doesn’t mean you shouldn’t send them the occasional survey. Partner surveys can be a great way to

September 30, 2021

Channel Marketing

How to Quickly Ramp Up a New Channel Manager

The relationship you have with your channel partners is the backbone of your partner program. Having a good relationship means that both you and your

September 30, 2021

Channel Partners

PartnerUP Podcast: How Drift builds trust in partnerships

In the latest PartnerUP episode, Jason Yarborough shares his partnership framework. Yarborough joins Drift, a chat bot and revenue acceleration company, as the new Head

September 24, 2021

Channel Marketing

Do PRMs Still Work for Today’s Channel Landscape?

In our previous post, we talked about what PRMs were and the benefits of using them. However, with the channel landscape changing, do PRMs still

September 21, 2021

Channel Marketing

Channelnomics: The state of the cloud

In the latest episode of Changing Channels, Larry Walsh gives us the details of cloud adoption in the channel. Over the last few years, the

September 20, 2021

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