Blog | Insights on Partnerships

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Channel Partners

How to make sure your direct sales don’t collide with partner’s deals

Channel conflict happens. It leads to commissions being lost, partners working with competitors and other consequences that ultimately lead to you losing revenue. One form

xamplify September 7, 2021

<img width="500" height="333" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/08/xAmplify-Deal-Registration.jpeg?fit=500%2C333&ssl=1" class="attachment-large size-large" alt="xAmplify | Deal Registration | Good and Bad" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/08/xAmplify-Deal-Registration.jpeg?w=500&ssl=1 500w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/08/xAmplify-Deal-Registration.jpeg?resize=300%2C200&ssl=1 300w" sizes="(max-width: 500px) 100vw, 500px" />

xAmplify | Deal Registration | Good and Bad

Channel Partners

Deal Registration, the Good and the Bad

Deal registration is a big deal. It’s one of the most important KPIs for the health of your channel. The channel runs on partnerships. These

xamplify August 31, 2021

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Channel Marketing

PartnerUp Podcast: Marketo’s Partner Program Structure and Tiers

In the latest episode of the PartnerUP podcast, Stephen Ceplenski talks about designing and managing Marketo’s Partner Program. Celpenski has been managing Marketo’s program up

xamplify August 31, 2021

<img width="500" height="334" alt="" data-srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?w=500&ssl=1 500w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?resize=300%2C200&ssl=1 300w" data-src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?fit=500%2C334&ssl=1" data-sizes="(max-width: 500px) 100vw, 500px" class="attachment-large size-large lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="500" height="334" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?fit=500%2C334&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?w=500&ssl=1 500w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?resize=300%2C200&ssl=1 300w" sizes="(max-width: 500px) 100vw, 500px" />

Channel Marketing

Podcast: How to Drive Cloud Adoption in the Channel

In the latest Channel Journeys podcast, Lana King talks about why your partners may be dragging their feet on cloud adoption. Lana is the VP

xamplify August 19, 2021

<img width="500" height="333" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/08/Channel-Conflict-The-Ultimate-Standoff.jpeg?fit=500%2C333&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/08/Channel-Conflict-The-Ultimate-Standoff.jpeg?w=500&ssl=1 500w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/08/Channel-Conflict-The-Ultimate-Standoff.jpeg?resize=300%2C200&ssl=1 300w" sizes="(max-width: 500px) 100vw, 500px" />

Channel Partners

Channel Conflict: The Ultimate Standoff – Can It Ever Be Solved?

Conflicts between partners can lead to disastrous business results In technology, there is always a way to solve a problem. It may not be simple,

xamplify August 5, 2021

<img width="500" height="321" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/08/A-Simple-Sales-Process-for-Partners-xAmplify.jpg?fit=500%2C321&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/08/A-Simple-Sales-Process-for-Partners-xAmplify.jpg?w=500&ssl=1 500w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/08/A-Simple-Sales-Process-for-Partners-xAmplify.jpg?resize=300%2C193&ssl=1 300w" sizes="(max-width: 500px) 100vw, 500px" />

Channel Partners

The Components of a Simple Sales Process for Partners

A good sales process consists of 3 main things: tools, a pipeline and the sales methodology. These are the three critical components that nearly all

xamplify August 4, 2021

<img width="500" height="334" alt="" data-srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?w=500&ssl=1 500w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?resize=300%2C200&ssl=1 300w" data-src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?fit=500%2C334&ssl=1" data-sizes="(max-width: 500px) 100vw, 500px" class="attachment-large size-large lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="500" height="334" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?fit=500%2C334&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?w=500&ssl=1 500w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/06/Podcast.jpeg?resize=300%2C200&ssl=1 300w" sizes="(max-width: 500px) 100vw, 500px" />

Channel Marketing

A Deep-Dive into the Digital Agency-Partner Persona with Greg Portnoy and John Florey

Listen to Make Them Famous’s 55 minute deep dive on the Digital Agency Partner Persona to find out more about this persona and how your

xamplify August 2, 2021

<img width="500" height="333" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/07/Channel-Partners-Sending-Leads.jpeg?fit=500%2C333&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2021/07/Channel-Partners-Sending-Leads.jpeg?w=500&ssl=1 500w, https://i0.wp.com/xamplify.com/wp-content/uploads/2021/07/Channel-Partners-Sending-Leads.jpeg?resize=300%2C200&ssl=1 300w" sizes="(max-width: 500px) 100vw, 500px" />

Channel Marketing

Reasons Why Your Partners Don’t Send You Leads

Lead generation is an important indicator of partner engagement. It’s a good sign that your partner program is working. Your partners are keeping you top

xamplify July 27, 2021

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Channel Marketing

3 reasons why your partners aren’t engaged and 3 suggestions for a fix

A good partner relationship means that your partners are engaged, growing their revenue and yours. But sometimes, partner engagement can be difficult. If partners aren’t

xamplify July 7, 2021

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Channel Marketing

3 ways to improve your partner’s experience and 2 reasons why you should

Partner experience is more than your partner’s experience with whatever partner management platform you pick for them. Your partners talk to end customers and are

xamplify June 28, 2021