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Our Blog

<img width="640" height="426" src="https://i1.wp.com/xamplify.com/wp-content/uploads/2020/06/five-bulb-lights-1036936-2.jpg?fit=640%2C426&ssl=1" class="attachment-large size-large" alt="" srcset="https://i1.wp.com/xamplify.com/wp-content/uploads/2020/06/five-bulb-lights-1036936-2.jpg?w=640&ssl=1 640w, https://i1.wp.com/xamplify.com/wp-content/uploads/2020/06/five-bulb-lights-1036936-2.jpg?resize=300%2C200&ssl=1 300w" sizes="(max-width: 640px) 100vw, 640px" />

TCMA

How to Solve Age-Old Channel Marketing Issues

Our xAmplify team has years of experience working in Channel Marketing. We understand more than anyone, the magnitude of work it takes supporting partners with

Christy Wawrzynowicz June 15, 2020

<img width="640" height="379" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2019/07/channel-marketing-means-more-revenue-1170x694-1.jpg?fit=640%2C379&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2019/07/channel-marketing-means-more-revenue-1170x694-1.jpg?w=1170&ssl=1 1170w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/07/channel-marketing-means-more-revenue-1170x694-1.jpg?resize=300%2C178&ssl=1 300w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/07/channel-marketing-means-more-revenue-1170x694-1.jpg?resize=1024%2C607&ssl=1 1024w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/07/channel-marketing-means-more-revenue-1170x694-1.jpg?resize=768%2C456&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Channel Marketing Strategy

Why Your Company Needs Channel Marketing Now

I’ll tell you the answer straight away: channel marketing creates a revenue opportunity three times larger than whatever you’re doing now. When you think of

xamplify July 11, 2019

<img width="640" height="435" src="https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/choosing-a-TCMA-platform.png?fit=640%2C435&ssl=1" class="attachment-large size-large" alt="" srcset="https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/choosing-a-TCMA-platform.png?w=974&ssl=1 974w, https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/choosing-a-TCMA-platform.png?resize=300%2C204&ssl=1 300w, https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/choosing-a-TCMA-platform.png?resize=768%2C522&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Channel Marketing Strategy

Choosing a TCMA Platform: How to Know Who, When, Why, and Which

A surprising number of indirect sales companies still function manually when it comes to co-marketing with their resellers, and have yet to adopt a TCMA

xamplify June 22, 2019

<img width="640" height="459" src="https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/forecast-channel-sales-supply-968x694-1.png?fit=640%2C459&ssl=1" class="attachment-large size-large" alt="" srcset="https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/forecast-channel-sales-supply-968x694-1.png?w=968&ssl=1 968w, https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/forecast-channel-sales-supply-968x694-1.png?resize=300%2C215&ssl=1 300w, https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/forecast-channel-sales-supply-968x694-1.png?resize=768%2C551&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Channel Marketing Strategy

How to Forecast Your Channel Sales Inventory and Save Billions

Industry is undergoing a huge change. A new era of business is being ushered in for supply chain management, with the adoption of industry 4.0

Dmitrius Garcia June 11, 2019

<img width="640" height="417" src="https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/onboard-channel-partners-faster.png?fit=640%2C417&ssl=1" class="attachment-large size-large" alt="" srcset="https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/onboard-channel-partners-faster.png?w=860&ssl=1 860w, https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/onboard-channel-partners-faster.png?resize=300%2C195&ssl=1 300w, https://i1.wp.com/xamplify.com/wp-content/uploads/2019/06/onboard-channel-partners-faster.png?resize=768%2C500&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Distribution Channels Best Practices

4 Ways to Onboard Channel Partners Faster and Boost Sales Sooner

It’s not easy to onboard channel partners. But when your partners succeed, you succeed. Quick and effective onboarding of partners is a big indicator of

xamplify June 6, 2019

<img width="640" height="379" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2019/05/how-to-dominate-influencer-marketing-using-your-distribution-channels-1170x694-1.jpg?fit=640%2C379&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2019/05/how-to-dominate-influencer-marketing-using-your-distribution-channels-1170x694-1.jpg?w=1170&ssl=1 1170w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/05/how-to-dominate-influencer-marketing-using-your-distribution-channels-1170x694-1.jpg?resize=300%2C178&ssl=1 300w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/05/how-to-dominate-influencer-marketing-using-your-distribution-channels-1170x694-1.jpg?resize=1024%2C607&ssl=1 1024w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/05/how-to-dominate-influencer-marketing-using-your-distribution-channels-1170x694-1.jpg?resize=768%2C456&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Channel Marketing Strategy

How to Dominate Influencer Marketing Using Your Distribution Channels

When you think of “influencer marketing” you probably imagine some young fashionista on Instagram or Youtube wearing, eating, drinking, using, or repping a B2C brand

xamplify May 28, 2019

<img width="640" height="379" src="https://i0.wp.com/xamplify.com/wp-content/uploads/2019/05/key-to-unlocking-all-distribution-channels-1170x694-1.jpg?fit=640%2C379&ssl=1" class="attachment-large size-large" alt="" srcset="https://i0.wp.com/xamplify.com/wp-content/uploads/2019/05/key-to-unlocking-all-distribution-channels-1170x694-1.jpg?w=1170&ssl=1 1170w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/05/key-to-unlocking-all-distribution-channels-1170x694-1.jpg?resize=300%2C178&ssl=1 300w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/05/key-to-unlocking-all-distribution-channels-1170x694-1.jpg?resize=1024%2C607&ssl=1 1024w, https://i0.wp.com/xamplify.com/wp-content/uploads/2019/05/key-to-unlocking-all-distribution-channels-1170x694-1.jpg?resize=768%2C456&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Distribution Channels Best Practices

Discover the Key to Unlocking Your Distribution Channels

In today’s automated, tech-driven world, channel marketing has remained one of the last holdouts due to its continued dependence on manual labor. The concept of

xamplify May 21, 2019

<img width="640" height="426" src="https://i2.wp.com/xamplify.com/wp-content/uploads/2019/05/how-cloudstride-grew-channel-sales-30.png?fit=640%2C426&ssl=1" class="attachment-large size-large" alt="" srcset="https://i2.wp.com/xamplify.com/wp-content/uploads/2019/05/how-cloudstride-grew-channel-sales-30.png?w=1044&ssl=1 1044w, https://i2.wp.com/xamplify.com/wp-content/uploads/2019/05/how-cloudstride-grew-channel-sales-30.png?resize=300%2C199&ssl=1 300w, https://i2.wp.com/xamplify.com/wp-content/uploads/2019/05/how-cloudstride-grew-channel-sales-30.png?resize=1024%2C681&ssl=1 1024w, https://i2.wp.com/xamplify.com/wp-content/uploads/2019/05/how-cloudstride-grew-channel-sales-30.png?resize=768%2C511&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Case Studies

How CloudStride Grew Channel Sales 30%

CloudStride is a small cloud security and data warehousing startup that serves India as its core service region. The lifeblood of this business is its

xamplify May 17, 2019

<img width="640" height="379" src="https://i2.wp.com/xamplify.com/wp-content/uploads/2019/05/gain-and-retain-more-channel-partners-with-tcma-1170x694-1.jpg?fit=640%2C379&ssl=1" class="attachment-large size-large" alt="" srcset="https://i2.wp.com/xamplify.com/wp-content/uploads/2019/05/gain-and-retain-more-channel-partners-with-tcma-1170x694-1.jpg?w=1170&ssl=1 1170w, https://i2.wp.com/xamplify.com/wp-content/uploads/2019/05/gain-and-retain-more-channel-partners-with-tcma-1170x694-1.jpg?resize=300%2C178&ssl=1 300w, https://i2.wp.com/xamplify.com/wp-content/uploads/2019/05/gain-and-retain-more-channel-partners-with-tcma-1170x694-1.jpg?resize=1024%2C607&ssl=1 1024w, https://i2.wp.com/xamplify.com/wp-content/uploads/2019/05/gain-and-retain-more-channel-partners-with-tcma-1170x694-1.jpg?resize=768%2C456&ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" />

Engage Channel Partners

3 Ways to Gain and Retain More Channel Partners with TCMA

The partner experience should be at least as important to your channel management team as customer experience is to your company. But how do you

xamplify May 17, 2019