xAmplify Blog | Insights on Partnerships

Channel Partners

PartnerUP Podcast: How Drift builds trust in partnerships

In the latest PartnerUP episode, Jason Yarborough shares his partnership framework. Yarborough joins Drift, a chat bot and revenue acceleration company, as the new Head

September 24, 2021

Channel Marketing

Do PRMs Still Work for Today’s Channel Landscape?

In our previous post, we talked about what PRMs were and the benefits of using them. However, with the channel landscape changing, do PRMs still

September 21, 2021

Channel Marketing

Channelnomics: The state of the cloud

In the latest episode of Changing Channels, Larry Walsh gives us the details of cloud adoption in the channel. Over the last few years, the

September 20, 2021

Channel Partners

Two Ways to Minimize Channel Conflict

Channel conflict is common. It happens when a partner or vendor’s interests come into conflict with another party’s interests. This is seen when one partner

September 17, 2021

Channel Marketing

What are PRMs?

Partner Relationship Management (PRM) platforms are commonly used in the channel space. But how did they come to be? Here’s a quick rundown of how

September 16, 2021

Channel Marketing

Keep It Simple for Partners

Channel partners are typically small to medium sized businesses that don’t have the resources that a larger company would have. Partners wear multiple hats in

September 13, 2021

Channel Partners

Partnernomics Podcast: Strategic Partnerships in the FinTech Sector

In the latest Partnernomics episode, Soumya Chakrabarty head of Strategic Partnerships at Discover Global Network talks about the growing FinTech sector and how Discover seeks

September 8, 2021

Channel Partners

How to make sure your direct sales don’t collide with partner’s deals

Channel conflict happens. It leads to commissions being lost, partners working with competitors and other consequences that ultimately lead to you losing revenue. One form

September 7, 2021

Channel Partners

Deal Registration, the Good and the Bad

Deal registration is a big deal. It’s one of the most important KPIs for the health of your channel. The channel runs on partnerships. These

August 31, 2021

Channel Marketing

PartnerUp Podcast: Marketo’s Partner Program Structure and Tiers

In the latest episode of the PartnerUP podcast, Stephen Ceplenski talks about designing and managing Marketo’s Partner Program. Celpenski has been managing Marketo’s program up

August 31, 2021

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