IT Channel Partners Focused on Managed Services Are Expected to See Significant Growth in 2025

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The world of IT channel partnerships is under intense change, with the leaders of this change being MSPs and MSSPs. In response to increased reliance on cloud-based offerings, remote work, and higher IT measures among businesses, demand for reliable and scalable managed services is in the stars. MarketsandMarkets have just released a new report indicating that managed services market size will grow from $267.3 billion in 2022 to $354.8 billion by 2026 at a compound annual growth rate (CAGR) of 7.9%. With this trend, channel partners focusing on managed services can expect the year 2025 to be the golden opportunity. So, how do businesses capitalize upon it? xAmplify—the ultimate partner enablement platform built to turbocharge your partner program.

The MSP and Beyond Growth Opportunity

MSPs and other IT service providers are well-placed to take advantage of the growing demand for IT solutions, especially in such areas as:

Cybersecurity: All companies are moving toward robust security measures to fight against the increasing cyber threats. Cybercrime is estimated to cost the world $10.5 trillion annually by 2025, according to Cybersecurity Ventures.

Cloud Management: With a growing adoption rate, the call for professional management and optimization of the cloud environment is now of utmost importance. Gartner foresees an increase in public cloud services expenditure to $482 billion in 2023, and this growth is not expected to plateau in 2025.

Data Management: When organizations face continually increasing datasets, there is also a need to simplify storage, access, and analysis.

Compliance Services: Organizations are increasingly looking for partners that can navigate the intricacies of regulatory compliance, particularly with new regulations emerging in 2025.

Enablement of Remote Workforce: Managed services will be very important in hybrid and remote work environments as 74% of companies will permanently shift to remote or hybrid models according to McKinsey. This is a trend that will become even more solidified in 2025 as companies further refine their strategies on remote work.

To take advantage of these growth areas, it is essential to have a strong partner ecosystem that aligns with your business goals and scales with your offerings. That is where xAmplify comes in.

How xAmplify Helps Scale Your Partner Program

xAmplify is a comprehensive platform for companies looking to expand their MSP or broader IT partner programs. Here’s how:

Streamlined Partner Recruitment: Finding the right partners can be a daunting task. xAmplify simplifies this process of recruitment of good performing partners who align with your business goals. What is particularly intuitive about its interface is how easily one can build a network of actual interest in one’s success.

Automated Engagement: The partners need to be motivated and informed with constant communication. The automation features of xAmplify ensure that the partners are timely updated with training materials and co-branded marketing assets without burdening your team. Engaged partners are 20% more likely to meet or exceed sales targets, as shown by studies.

Empower Enablement: Equip your partners with everything they need to be successful. Using xAmplify, deliver relevant training modules, share playbooks, and track partner performance metrics so they’re always pointed toward growth. A report from IDC says firms with robust enablement programs show 1.5x partner productivity.

Get smart about decisions: Make smarter, faster decisions with real-time analytics from xAmplify. Delve deep into your partner’s performance so you know what to work on and can amplify what works. Decisions based on data have led to increases in revenue as high as 20%, said McKinsey.

Simplified Co-Marketing Empower your partners to market your solutions effectively. xAmplify’s co-marketing tools enable you to create and distribute customizable campaigns that amplify your brand while driving partner success.

  1. Simplify Campaign Management: xAmplify allows vendors to launch and manage partner campaigns across multiple channels—email,social media, and video—from a single platform. This streamlined approach helps partners create and run effective marketing campaigns more efficiently, reducing time spent on setup and coordination.
  2. Boost Collaboration – Shared dashboards and role-based access on the platform ensure seamless collaboration between vendors and partners. This leads to better alignment, faster approvals, and a common approach to campaign execution, making it more likely that the partner will succeed.
  3. Track performance and make data-driven decisions: With real-time analytics and reporting, partners can track campaign performance and gain actionable insights. These insights help partners optimize their strategies, ensuring that every campaign drives measurable revenue.
  4. Enhance Partner Enablement: xAmplify’s centralization of marketing resources- digital assets, templates, for example- allow partners to be able to come up with very consistent and good-quality content, which reduces the ramp-up time that new partners are going to spend before they become productive and contribute to revenue quickly.

Why Choose xAmplify?

In a competitive market, standing out requires more than just a strong product offering. It demands a partner enablement strategy that scales with your ambitions and delivers measurable results. Platforms like xAmplify are critical to revenue generation because they:

Free up your team to focus on strategic initiatives by automating repetitive tasks and streamlining processes with xAmplify.

Increase retention of your partners by offering the right tools and support to maintain loyalty and commitment to your program.

Drive Revenue Growth: By enabling your partners to sell more effectively, xAmplify directly grows your bottom line. Forrester research found that companies with advanced partner programs grow revenue 50% faster than companies that do not.

The Road Ahead

It goes without saying that the future for IT channel partnerships is bright. There are lots of opportunities, not only for MSPs but also for any IT service providers out there. With the use of xAmplify, you can construct a partner program that meets today’s needs and keeps your business looking strong for many years to come. Whether recruiting new partners or building on those relationships you currently have, xAmplify will be a trusted ally.

Ready to take your IT partner program to the next level? Let’s grow together with xAmplify.

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