Partner Relationship Management (PRM) systems played a critical role in the early growth of the channel. They provided structure, centralized assets, enabled deal registration, and
The partner ecosystem is evolving rapidly. Traditional partner programs no longer meet the demands of modern business, forcing vendors to rethink engagement, automation, and revenue-sharing
In today’s digital age, technology companies are constantly seeking ways to stay ahead of the curve and remain competitive. One approach that has emerged in
