Channel Marketing
Why you should survey your channel partners
Your channel partners aren’t your customers, but that doesn’t mean you shouldn’t send them the occasional survey. Partner surveys can be a great way to
Your channel partners aren’t your customers, but that doesn’t mean you shouldn’t send them the occasional survey. Partner surveys can be a great way to
The relationship you have with your channel partners is the backbone of your partner program. Having a good relationship means that both you and your
In the latest PartnerUP episode, Jason Yarborough shares his partnership framework. Yarborough joins Drift, a chat bot and revenue acceleration company, as the new Head
In our previous post, we talked about what PRMs were and the benefits of using them. However, with the channel landscape changing, do PRMs still
In the latest episode of Changing Channels, Larry Walsh gives us the details of cloud adoption in the channel. Over the last few years, the
Channel conflict is common. It happens when a partner or vendor’s interests come into conflict with another party’s interests. This is seen when one partner
Partner Relationship Management (PRM) platforms are commonly used in the channel space. But how did they come to be? Here’s a quick rundown of how
Channel partners are typically small to medium sized businesses that don’t have the resources that a larger company would have. Partners wear multiple hats in
In the latest Partnernomics episode, Soumya Chakrabarty head of Strategic Partnerships at Discover Global Network talks about the growing FinTech sector and how Discover seeks
Channel conflict happens. It leads to commissions being lost, partners working with competitors and other consequences that ultimately lead to you losing revenue. One form