For the past few years, video has been on the rise. According to a survey done by Lemonlight, 99% of respondents liked watching video content from brands. 98% of those respondents also believed that video will play a larger role in the future. However, video doesn’t just have to be for your customers or your partners’ customers. You can use video to generate more partner engagement.
Unlike a monthly newsletter, videos can feel more personal. Your partners are also more likely to watch them than read an email. But definitely follow up with an email.
Videos also take more time to produce letting your partners know you’re taking the time to provide them with a good experience. If sent early enough, they can also help you and your partners start off on the right foot. Video helps you improve the partner-vendor relationship and increase your reputation among your partners, making them more likely to recommend you to their customers.
Video Messages You Should Send Your Partners
There are 3 kinds of messages that you should use video for: a welcome message, an end-of-the-year message, and messages about product, company, or partner program updates. Including video in these messages can make them feel more personal to your partner.
Introduce Your Partner to the Important Things
Video is a great way to introduce your partners to yourself, your company, and your partner program. You should start with a greeting video from yourself and the channel manager that your partner will be working with. This video should be short, about a minute long, and let the partner know how to reach their channel manager. It should also let them know the next steps.
The next part of the campaign can be a series of emails introducing your partner to the partner program and their partner portal. You can also send them a series of short videos that teach them how to do common things such as accessing marketing collateral and registering a deal. These videos/emails will quickly onboard your partner and start your relationship on a positive note.
The End of The Year Message
Instead of sending your partners a generic happy holidays message, why not send them a video? With a video, you can end the year on a positive note by having their channel manager give them a personalized holiday message. As it’s the holidays, you can get creative in these videos by conveying your wishes in a festive way such as having your pets dressed in holiday wear and holding up a festive sign.
You can also follow up the holiday message with a more formal email reminding your partners of any end-of-the-year housekeeping they need to do such as getting in their MDF requests before the deadline or registering any last-minute deals. This type of message aims to end the year on a positive note and lets your partner know you’re thinking of them.
Product, Company, or Partner Program Updates
These updates aim to keep your partner in the loop on any new products you release, any changes you’ve made to your partner program, major product changes, and more. This is a good way to personally explain any major changes that could affect your partner. It’s also a good way to demo your new product to your partners and get them excited about it.
Aside from keeping your partners in the loop, these videos can convey your excitement about working with your partners. Videos can show a lot more emotion than can be conveyed through an email, so they can show your enthusiasm about new changes that benefit your partners, upcoming events, and any other great news you want to convey.
Sending Video Messages with xAmplify
You can use our video campaign feature in xAmplify to send your partner these video messages. After you have your videos created, the next step is to create a campaign. You can do this on the xAmplify platform in just a few steps.
- Upload your video into the content section
- Create your video template in the design section
- Create your video campaign in the campaigns section
- Schedule or send to your partners.
To see how video campaigns work in xAmplify, contact us.
Video is a great way to engage with your partners. It helps keep your partners in the loop on any changes that affect them and introduces them to new products. It also makes a great impression on them when you use video during the onboarding process and helps them get to know their channel manager better. Using it at the end of the year helps conclude the year on a positive note and strengthens your partner-vendor relationship.