PartnerUP for 2022 Predictions

PartnerUP for 2022 Predictions
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In host Jared Fuller’s first solo episode, he shares his predictions for the upcoming year. Some of them are a bit gloomy due to the inflation rate rising, but overall there’s a lot of opportunity coming to the Channel. Here’s what we learned. 

  1. Partner influence is growing

This is the continuation of the trend we’ve been seeing for the past few years. Partners have been taking a more active role in managing a customer’s entire tech stack. This trend will keep continuing through this year and most likely the next. 

  1. B2B marketplaces boom

Instead of just listing out integrations, companies will start bundling their preferred partners’ services together into offers for their customers. This is part of a larger shift in the B2B world in which companies try to provide additional value to their customers instead of trying to push out new products. 

  1. Partner marketing will start offering

Instead of just using thought leadership content and lead magnets, Fuller predicts that start using offers to entice people to take their CTA. He predicts this will happen most with events in which companies may start offering a hat for attending their webinar.

Most of Fuller’s predictions are continuations of trends we’ve seen in the past few years, but there are a few that aren’t based on prior trends. Find the 30 min episode here.