You’ve worked hard to generate leads for your partners through events, campaigns, and co-marketing. But what happens next? For many vendors, the answer is silence.
Your partners may not be your customers, but that doesn’t mean you shouldn’t still send them information. Contacting your partners on a regular basis ensures
Marketing automation has changed the way direct marketing is done. Companies like Marketo and Hubspot have made it easier and quicker for companies to repeatedly
Partner engagement is how you know that your partners are invested in you and your products. If your partners are engaged with you and your
Your channel partners aren’t your customers, but that doesn’t mean you shouldn’t send them the occasional survey. Partner surveys can be a great way to
In the latest PartnerUP episode, Jason Yarborough shares his partnership framework. Yarborough joins Drift, a chat bot and revenue acceleration company, as the new Head
A good partner relationship means that your partners are engaged, growing their revenue and yours. But sometimes, partner engagement can be difficult. If partners aren’t
Most businesses that work with channel partners enter the relationship to grow revenue. The desire is that each partner will generate leads and deals from
In the world of partnerships, challenges show up frequently for those looking to expand their programs and keep up with the changing ecosystem. Partner relationship
Channel software tech solutions are used by companies to engage and grow partnerships as well as enable them to generate revenue. This tech stack helps
