Forrester Channel Software Tech Stack 2021 Highlights the Rapid Shift in Channel Marketing: Here’s How xAmplify Fits the Landscape

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Channel software tech solutions are used by companies to engage and grow partnerships as well as enable them to generate revenue. This tech stack helps companies attract, onboard, develop, enable, incent, co-sell with, manage, and measure partners. Forrester has released its Channel Software Tech Stack for 2021, and the message is clear: channel solutions are evolving rapidly.

As Forrester noted, the worldwide health crisis of 2020 inspired innovation in nearly every part of doing business, including how channel marketing works in a distributed, high-touch environment. Forrester’s research can be found here. Gone are the days when spreadsheets and person-to-person knowledge transfer were sound practices. Many tech companies capitalized on this digital transformation. 

xAmplify’s suite of products already fits this model using “through-channel marketing automation” (TCMA). However, TCMA is just one way xAmplify works for you. 

Channel marketers can enjoy the benefits of xAmplify for any aspect of their partner channel:

  • Partner Relationship Management
  • Partner Growth
  • Partner Sales Enablement and Demand Generation
  • Tech Alliance and Ecosystem Marketing

xAmplify Purposely Designed

xAmplify’s solution is purposely designed to take the friction out of how companies and partners work together. With decades of experience as channel partners and value-added resellers, we bring unique insights into the problems experienced with many PRMs and partner portals. xAmplify was built from the ground up to eliminate common co-marketing challenges and facilitate the main goal for both companies and partners, revenue growth. 

xAmplify Cloud & API Based Integration

xAmplify’s cloud and API-based integrated solution is what drives customer success. We focus on adding value for both businesses and partners. Faster setup with native integrations for channel programs means easier, scalable solutions. From the native Salesforce deal registration to 3-click campaign launch for partners, here are just a few ways xAmplify continues to stand out among the growing marketplace:

  • Fast setup: xAmplify gets your account and integrations set up in a matter of hours instead of weeks.
  • Native integrations: Deal registration connects to Salesforce without any custom development.
  • 3-click campaign launch with automatic co-branding: Partners easily launch co-branded campaigns without much effort.
  • Integrated SPAM, GDPR, and CCPA Compliance: xAmplify maintains the latest privacy and data handling compliance as well as SPAM check to ensure your brand reputation is maintained.

Partner Experience

Even with a growing ecosystem, a fundamental aspect of successful partnerships is providing an excellent experience with companies. xAmplify was designed with this in mind. xAmplify lets you provide your partners with access to a host of digital campaign marketing tools all in one place. From emails to videos, landing pages to online events – partners can co-brand and redistribute campaigns with a mere 3 clicks.   

Build Your Ecosystem Today

Ready to take your partner channel to the next level? Consider a consultation with our growth experts so we can understand the current state of your channel program. Let us show you how you can customize the xAmplify platform to fit your unique channel needs and deliver the best partner experience to grow revenue.