Forrester Channel Software Tech Stack 2020 Released


The Channel Software Tech Stack for 2020 was published this week by Forrester Analyst, Jay McBain. We thought it would be a good time to explain our positioning in the market due to the sheer number of channel software tech solutions out there. xAmplify is pleased to be included in the TCMA category. Through-channel marketing automation is our primary technology classification; however, our platform accomplishes many different things for channel programs.

Channel marketers can enjoy the benefits of many solutions in one platform with xAmplify:

-Through-Channel Marketing Automation

-Partner Relationship Management

-Partner Enablement & Demand Gen

-Distribution of Co-branded Assets

-Tech Alliance and Ecosystem Marketing

-Launchpad to connect your learning modules, channel incentive programs, and more.

xAmplify Deployment and Integration

Our deployment and integration strategies are what drive our success. As shown in the Forrester report, we are the youngest SaaS provider in the TCMA space. Because we have the latest in technology development, our deployment and integration capabilities leapfrog that of our competitors.

Quicker deployment for Channel Programs

-Provision an account for immediate use in less than an hour

-Leverage single sign-on for streamlined access

-Easily integrated with your CRM to accomplish lead and deal registration

-Add partners in seconds for faster go-to-market

-Partners quickly launch campaigns in a few clicks

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Our Rapid G2M Solution

All of the accelerated deployment and integration process rolls up into our Rapid G2M solution. The idea is to provide a simple, yet powerful interface that doesn’t require additional enablement from internal headcount or outside agencies. All partners can quickly launch a vendor campaign without assistance. That allows channel teams to be more strategic and remove many repetitive tasks from their daily workload. More partners executing at one time results in faster growth quarter over quarter.

Integration for all of your Channel Needs, Not Just CRM

Many channel leaders look for solutions that can quickly and easily integrate with CRM, but our integration efforts go far beyond that. Integration with CRM makes your deal reg simple. In our standard solution, your current deal reg form will immediately be available in xAmplify.  Along with that, you can repurpose your content from your other existing marketing platforms. Your partners will not need to locate branding guidelines because you have brand governance by partner type over all of your assets.

We would like you to consider a consultation with our growth experts so we can understand the successes and challenges of your channel program. We can show you how to customize the platform around your unique channel needs and deliver automation for many different workflows with your partners. Our automation will help ease demand, enable more partners, and drive revenue to new levels.

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Learn more how xAmplify can create a smarter partner tech stack for you.

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