Lead generation is an important indicator of partner engagement. It’s a good sign that your partner program is working. Your partners are keeping you top of mind. Yet getting your partners to send you leads isn’t easy. Here’s 3 reasons why your partners don’t send you leads. We’ve also provided 3 solutions and an explanation of each.
Problem: Lack of trust
Your partners don’t have any insight into your pipeline, so they don’t know what you do with the leads they send. They also don’t have a guarantee that you’ll pay them once the deal is closed or give them the credit. They also might not know if you’ll treat their customers well.
Solution: Build trust
Be transparent. Explain how your pipeline works. Outline the process of how they get credit for the leads they give you and when and how they get paid. Take their feedback into account and make sure you consider their needs as well as yours. Build a relationship and your partner will be more comfortable sending their customers your way.
Problem: They don’t know your product well
Do your partners know how the product can benefit their prospects? Can they explain it? If your partners don’t understand your product, they can’t sell it. They’ll miss sales opportunities and you’ll get less leads.
Solution: Provide training
Personalize a training program for your partners. This will ensure that they understand your product and can explain it to their prospects. They’ll understand the value of your product and find sales opportunities. They’ll get more prospects and you’ll get more leads.
Problem: You don’t put your partners first
If you don’t invest in your partners, they won’t invest in you. They won’t feel connected to your company or your products. They’re less likely to be engaged and less likely to give you leads.
Solution: Invest in your partners
Treat your partners as you would your customers. Put their needs first. Talk to them and find out what they want. Provide places for them to build relationships with other partners. Build a relationship with them. They’ll be more engaged and more likely to give you leads.
If your partners aren’t giving you leads, your relationship could use some improvement. Take a look at your partner program, your product and the way you treat your partners. Look for ways to reduce friction and ask for partner feedback. Make sure you’re investing in your partner and they’ll make sure they invest in you.
We were partners for decades and we know what they want. We’ve used that experience to build an easy-to-use channel marketing automation platform. You provide the material, we provide the automation and your partners do what they do best, sell.