Traditionally, in channel management, PRM solutions have been about driving more sales and revenue. However, their potential goes further than just enabling sales. In using PRM solutions to optimize programs that effectively train and support partners, companies can make them much more effective with customers, thus fueling business growth.
Centralized Training Delivery
The PRM solution lets the company provide an extended partner training program from a central point. PRM platforms allow companies to provide their partners with state-of-the-art product information, sales techniques, and market insights through rich online learning portals, interactive modules, and certification programs.
Continuous Coaching and Support
PRM solutions allow for coaching and continuous support to enable your partners to perform better in their job. Through virtual coaching sessions, webinars, and knowledge sharing forums, an organization can provide expert tips, best practices, and guidance to keep channel partners current with the most effective selling techniques and overcoming obstacles or issues.
Customized Support and Resources
PRM lets the company provide the right support and resources to every partner, based on their needs and specific interest. It means a better targeting of content recommendations, sales playbooks, and marketing collateral to arm partners with just what they need to effectively engage with customers and drive sales.
Measuring Effectiveness and Making Improvements
PRM solutions enable companies to measure the effectiveness of training and support programs and iteratively improve them through data-driven changes. Companies can gauge such a program’s effectiveness through metrics such as the rate of completion of programs by training, levels of certification, and scores pertaining to partner satisfaction.
While PRM solutions provide a solid foundation for optimizing sales enablement programs, they also help develop great partner training and support programs. Indeed, when companies invest in comprehensive training resources, ongoing coaching, and support for partners and provide them with personalized resources, they help ensure partner effectiveness, resulting in higher customer satisfaction and ultimately driving business growth. As competition heats up in today’s marketplace, driving success and achieving sustainable competitive advantage will come about through PRM solutions optimizing partner training and support programs.