A Deep-Dive into the Digital Agency-Partner Persona with Greg Portnoy and John Florey

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Listen to Make Them Famous’s 55 minute deep dive on the Digital Agency Partner Persona to find out more about this persona and how your agency can leverage partnerships to generate growth.

3 Takeaways we got from the Podcast

  • You might be able to easily convert your existing relationships into partnerships. Building out these relationships can give you and your partner reciprocity and mutual wins. 
  • Be flexible with your partnerships. Companies may change their tech stack, their value and more. Don’t be afraid to reevaluate your relationships. 
  • Maintain partnerships even if you can’t offer your partner’s product at the moment. You never know which one of your clients will need a particular product and maintaining those relationships with those partners will make it easier to recommend them to the clients who need them. 

Listen to the full episode here