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Loom Partner Program

Last updated Aug 2026

Affiliate/referral + integration ecosystemProductivity & Collaboration
Program breakdown
1

What is the Loom partner program?

Loom, now part of Atlassian, has supported an affiliate/referral motion for creators plus integrations that embed async video into workflows.

Its viral prosumer adoption makes creator-driven referral a natural fit, with deeper distribution flowing through Atlassian.

2

How the program works

Affiliates share tracked links and earn commission on paid upgrades; integration partners embed Loom recording into other tools.

3

Requirements to join

An audience for affiliates; technical capability for integration partners.

4

How partners win with Loom

Creators win by recommending Loom to teams adopting async video, earning on the paid conversions they drive.

5

What to watch out for

With Atlassian ownership, program specifics may shift toward the broader Atlassian partner motion over time.

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Everything a healthy partner program needs

The capabilities behind the grader — from onboarding to attribution — in one platform.

Partner onboarding & enablement

Onboard, train, and equip partners in one portal so they reach their first deal faster.

Deal registration

Register deals with conflict protection — protect margin and grow partner-sourced pipeline.

Through-channel marketing

Launch co-branded campaigns partners actually run, with content built for them.

Revenue attribution

Track partner-sourced revenue end to end so you can double down on what works.

MDF & incentives

Fund, manage, and measure MDF and incentives without spreadsheets.

Oliver AI

AI-assisted engagement that nudges the right partners at the right moment.

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Comparing options? These productivity & collaboration programs sit in the same category as Loom — a useful shortlist when weighing where to build a partnership.

How to join

Enroll in Loom's affiliate/referral program or build an integration with its API.

Apply to the Loom partner program →

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Frequently asked questions

Does Loom have a partner program?

Yes — a Affiliate/referral + integration ecosystem program.

How does the Loom partner program pay?

Affiliates/referral partners earn commission on referred paid subscriptions; broader distribution ties into Atlassian's ecosystem and integrations.

How do I join the Loom partner program?

Enroll in Loom's affiliate/referral program or build an integration with its API.

Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →

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