Loom Partner Program
Last updated Aug 2026
- Program typeAffiliate/referral + integration ecosystem
- Commission / rewardAffiliates/referral partners earn commission on referred paid subscriptions; broader distribution ties into Atlassian's ecosystem and integrations.
- Partner tiersAffiliate/referral structure plus integration ecosystem, now within Atlassian.
- Best forCreators, productivity influencers, and integration builders.
- Deal registrationReferral tracking
- Partner portalReferral/affiliate tracking
What is the Loom partner program?
Loom, now part of Atlassian, has supported an affiliate/referral motion for creators plus integrations that embed async video into workflows.
Its viral prosumer adoption makes creator-driven referral a natural fit, with deeper distribution flowing through Atlassian.
How the program works
Affiliates share tracked links and earn commission on paid upgrades; integration partners embed Loom recording into other tools.
Requirements to join
An audience for affiliates; technical capability for integration partners.
How partners win with Loom
Creators win by recommending Loom to teams adopting async video, earning on the paid conversions they drive.
What to watch out for
With Atlassian ownership, program specifics may shift toward the broader Atlassian partner motion over time.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Related partner programs in Productivity & Collaboration
Comparing options? These productivity & collaboration programs sit in the same category as Loom — a useful shortlist when weighing where to build a partnership.
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- BasecampTechnology/integration partner ecosystem
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How to join
Enroll in Loom's affiliate/referral program or build an integration with its API.
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Frequently asked questions
Does Loom have a partner program?
Yes — a Affiliate/referral + integration ecosystem program.
How does the Loom partner program pay?
Affiliates/referral partners earn commission on referred paid subscriptions; broader distribution ties into Atlassian's ecosystem and integrations.
How do I join the Loom partner program?
Enroll in Loom's affiliate/referral program or build an integration with its API.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →