
Why is GDPR important to the Channel?
his post is part of a series in which we explore how GDPR affects the channel especially when using marketing automation tools. As we’re not
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his post is part of a series in which we explore how GDPR affects the channel especially when using marketing automation tools. As we’re not
The Channel Partners Conference and Expo is happening next week, November 1 – 4 in Las Vegas. For 25 years, the conference has been bringing
In our previous post, Deal Registration, the good and the bad, we explained deal registration as a way for partners to share leads and deals
Having a relationship with your partner is like having a relationship with your significant other. It’s stressful when you have conflicts and those conflicts aren’t
Your channel partners aren’t your customers, but that doesn’t mean you shouldn’t send them the occasional survey. Partner surveys can be a great way to
The relationship you have with your channel partners is the backbone of your partner program. Having a good relationship means that both you and your
In our previous post, we talked about what PRMs were and the benefits of using them. However, with the channel landscape changing, do PRMs still
Channel conflict is common. It happens when a partner or vendor’s interests come into conflict with another party’s interests. This is seen when one partner
Channel partners are typically small to medium sized businesses that don’t have the resources that a larger company would have. Partners wear multiple hats in
Channel conflict happens. It leads to commissions being lost, partners working with competitors and other consequences that ultimately lead to you losing revenue. One form
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