Through-channel marketing automation opens up a new world of efficiency and efficacy for your partner program. Gone are the days of having ad-hoc practices, and
In the latest episode of Changing Channels, Larry Walsh gives us the details of cloud adoption in the channel. Over the last few years, the
Most businesses that work with channel partners enter the relationship to grow revenue. The desire is that each partner will generate leads and deals from
In the world of partnerships, challenges show up frequently for those looking to expand their programs and keep up with the changing ecosystem. Partner relationship
If your company uses a partner program, chances are you’ve also instituted some sort of partner relationship management (PRM) system to keep track of partnerships.
Channel software tech solutions are used by companies to engage and grow partnerships as well as enable them to generate revenue. This tech stack helps
The Channel Software Tech Stack for 2020 was published this week by Forrester Analyst, Jay McBain. We thought it would be a good time to
I’ll tell you the answer straight away: channel marketing creates a revenue opportunity three times larger than whatever you’re doing now. When you think of
A surprising number of indirect sales companies still function manually when it comes to co-marketing with their resellers, and have yet to adopt a TCMA
Industry is undergoing a huge change. A new era of business is being ushered in for supply chain management, with the adoption of industry 4.0
