Boost Partner Success with Co-Marketing & Co-Selling
Building effective relationships is a key success driver in today’s competitive business environment. Companies that cooperate well with their partners more often get better results through new markets, revenue driving, or the creation of high-impact campaigns. xAmplify elevates collaboration to the next level by ensuring seamless co-branding, co-marketing, and co-selling, allowing for a collaborative approach […]
Boost Partner Growth with Smart MDF
In today’s competitive business landscape, providing your channel partners with the right resources for success is paramount to shared mutual success. Market Development Funds empower partners to implement strong co-marketing campaigns that drive local sales growth while promoting the vendor’s products. With xAmplify’s MDF solution, businesses will find it easy to allocate, manage, and track […]
The Smarter Way to Drive Partner Engagement with xAmplify
In today’s competitive market, effective partner engagement is the competent secret for vendors whose business is driven through MSPs as partners. An advanced PRM platform like xAmplify might help engage better with the partners and reduce workloads. In an effort toward ease of use, integrated automation, and rich analytics at xAmplify, less is required from […]
Maximizing Partner Engagement: 5 Strategies to Boost Portal and PRM Adoption
In today’s competitive business environment, effective PRM was not just a priority but a growth prerogative. Yet, having a portal or a PRM platform installed is just not enough. All said and done, one should be able to tap into the full power of your partner ecosystem by making sure partners leverage all those resources […]
PartnerUP for 2022 Predictions
In host Jared Fuller’s first solo episode, he shares his predictions for the upcoming year. Some of them are a bit gloomy due to the inflation rate rising, but overall there’s a lot of opportunity coming to the Channel. Here’s what we learned. Partner influence is growing This is the continuation of the trend we’ve […]
The True Cost of Creating Your Own Channel Marketing Automation
Did you know that creating a complete marketing automation stack by yourself will cost you more than you think each month? And this isn’t the cost of building an entire marketing automation platform yourself. That would cost a lot more in time and money. We took a look at some of the most common marketing […]
Why Your Company Needs Channel Marketing Now
I’ll tell you the answer straight away: channel marketing creates a revenue opportunity three times larger than whatever you’re doing now. When you think of sales, channel marketing probably doesn’t enter the logic tree in your mind. You probably think any given Company has a Product or Service that they market directly to their Customers. […]
Choosing a TCMA Platform: How to Know Who, When, Why, and Which
A surprising number of indirect sales companies still function manually when it comes to co-marketing with their resellers, and have yet to adopt a TCMA platform (through-channel marketing automation platform). This seems to be most common among SMB and mid-levels unable to allocate budget to a solution and not quite foreseeing how a solution will […]
How to Forecast Your Channel Sales Inventory and Save Billions
Industry is undergoing a huge change. A new era of business is being ushered in for supply chain management, with the adoption of industry 4.0 applications. These applications have the metrics insight to change the game when it comes to channel sales inventory, eradicating “just-in-case” warehouse supply and letting “just-in-time” inventory rule. Less waste, stable […]
4 Ways to Onboard Channel Partners Faster and Boost Sales Sooner
It’s not easy to onboard channel partners. But when your partners succeed, you succeed. Quick and effective onboarding of partners is a big indicator of long term success for any channel program. Fast, successful onboarding means more revenue, greater ROI in every channel partnership, and higher retention. Thus, prioritizing your partners when you adopt a […]