Boost Partner Success with Co-Marketing & Co-Selling
Building effective relationships is a key success driver in today’s competitive business environment. Companies that cooperate well with their partners more often get better results through new markets, revenue driving, or the creation of high-impact campaigns. xAmplify elevates collaboration to the next level by ensuring seamless co-branding, co-marketing, and co-selling, allowing for a collaborative approach […]
Boost Partner Growth with Smart MDF
In today’s competitive business landscape, providing your channel partners with the right resources for success is paramount to shared mutual success. Market Development Funds empower partners to implement strong co-marketing campaigns that drive local sales growth while promoting the vendor’s products. With xAmplify’s MDF solution, businesses will find it easy to allocate, manage, and track […]
The Smarter Way to Drive Partner Engagement with xAmplify
In today’s competitive market, effective partner engagement is the competent secret for vendors whose business is driven through MSPs as partners. An advanced PRM platform like xAmplify might help engage better with the partners and reduce workloads. In an effort toward ease of use, integrated automation, and rich analytics at xAmplify, less is required from […]
Maximizing Partner Engagement: 5 Strategies to Boost Portal and PRM Adoption
In today’s competitive business environment, effective PRM was not just a priority but a growth prerogative. Yet, having a portal or a PRM platform installed is just not enough. All said and done, one should be able to tap into the full power of your partner ecosystem by making sure partners leverage all those resources […]
How to Create Co-Branded Partner Marketing PDFs Easily
Imagine this: you are a partner marketer, and this is your exciting co-marketing campaign which you are working on with your strategic partners. It is great and all that, but the task, however, will be to create some eye-catching, co-branded marketing collateral which resonates with both brands. No need to panic; we got your back […]
How PRM Software Boosts Partner Collaboration and Efficiency
Any business that is based on a channel model needs to ensure effective collaboration with the partners. PRM software has turned out to be a power-packed tool for managing partner collaboration in search of increased productivity and efficiency. Let’s take a closer look at how PRM software ensures some key benefits in partner collaboration and […]
Through Channel Marketing Automation (TCMA): What It Is & Why It Matters
Through-Channel Marketing Automation (TCMA) automates partner outreach, co-op campaigns and MDF workflows so channel teams scale demand without manual work. This guide explains TCMA benefits, key features, and a free checklist to get your partners campaign-ready. TCMA is becoming a must-have for companies as part of their partner tech stack, really the most effective and […]
PartnerUP for 2022 Predictions
In host Jared Fuller’s first solo episode, he shares his predictions for the upcoming year. Some of them are a bit gloomy due to the inflation rate rising, but overall there’s a lot of opportunity coming to the Channel. Here’s what we learned. Partner influence is growing This is the continuation of the trend we’ve […]
The True Cost of Creating Your Own Channel Marketing Automation
Did you know that creating a complete marketing automation stack by yourself will cost you more than you think each month? And this isn’t the cost of building an entire marketing automation platform yourself. That would cost a lot more in time and money. We took a look at some of the most common marketing […]
Why Your Company Needs Channel Marketing Now
I’ll tell you the answer straight away: channel marketing creates a revenue opportunity three times larger than whatever you’re doing now. When you think of sales, channel marketing probably doesn’t enter the logic tree in your mind. You probably think any given Company has a Product or Service that they market directly to their Customers. […]