The Smarter Way to Drive Partner Engagement with xAmplify
In today’s competitive market, effective partner engagement is the competent secret for vendors whose business is driven through MSPs as partners. An advanced PRM platform like xAmplify might help engage better with the partners and reduce workloads. In an effort toward ease of use, integrated automation, and rich analytics at xAmplify, less is required from […]
PartnerUP for 2022 Predictions
In host Jared Fuller’s first solo episode, he shares his predictions for the upcoming year. Some of them are a bit gloomy due to the inflation rate rising, but overall there’s a lot of opportunity coming to the Channel. Here’s what we learned. Partner influence is growing This is the continuation of the trend we’ve […]
The True Cost of Creating Your Own Channel Marketing Automation
Did you know that creating a complete marketing automation stack by yourself will cost you more than you think each month? And this isn’t the cost of building an entire marketing automation platform yourself. That would cost a lot more in time and money. We took a look at some of the most common marketing […]
Why Your Company Needs Channel Marketing Now
I’ll tell you the answer straight away: channel marketing creates a revenue opportunity three times larger than whatever you’re doing now. When you think of sales, channel marketing probably doesn’t enter the logic tree in your mind. You probably think any given Company has a Product or Service that they market directly to their Customers. […]
Choosing a TCMA Platform: How to Know Who, When, Why, and Which
A surprising number of indirect sales companies still function manually when it comes to co-marketing with their resellers, and have yet to adopt a TCMA platform (through-channel marketing automation platform). This seems to be most common among SMB and mid-levels unable to allocate budget to a solution and not quite foreseeing how a solution will […]
How to Forecast Your Channel Sales Inventory and Save Billions
Industry is undergoing a huge change. A new era of business is being ushered in for supply chain management, with the adoption of industry 4.0 applications. These applications have the metrics insight to change the game when it comes to channel sales inventory, eradicating “just-in-case” warehouse supply and letting “just-in-time” inventory rule. Less waste, stable […]
4 Ways to Onboard Channel Partners Faster and Boost Sales Sooner
It’s not easy to onboard channel partners. But when your partners succeed, you succeed. Quick and effective onboarding of partners is a big indicator of long term success for any channel program. Fast, successful onboarding means more revenue, greater ROI in every channel partnership, and higher retention. Thus, prioritizing your partners when you adopt a […]
How to Dominate Influencer Marketing Using Your Distribution Channels
When you think of “influencer marketing” you probably imagine some young fashionista on Instagram or Youtube wearing, eating, drinking, using, or repping a B2C brand that paid for this endorsement. The value exchange here is that the brand gets access to the influencer’s sizeable and carefully curated audience—an opportunity to put their product in front […]
Discover the Key to Unlocking Your Distribution Channels
In today’s automated, tech-driven world, channel marketing has remained one of the last holdouts due to its continued dependence on manual labor. The concept of a manufacturer leveraging distribution channels for indirect sales is age-old, but the actual process of equipping and supporting those channel partners with simple, actionable strategy has scarcely evolved over the […]
How CloudStride Grew Channel Sales 30%
CloudStride is a small cloud security and data warehousing startup that serves India as its core service region. The lifeblood of this business is its channel sales, with big distributors (who have their own resellers) as its channel partners. The founder, Sumith Satheesan, noticed his digital channel marketing strategy was a tedious, labor-intensive process. His […]