xAmplify, Inc.

Master Subscription Agreement

Updated February 02, 2020

This Master Subscription Agreement (the “Agreement”) is made between xAmplify, Inc., a California corporation (“xAmplify”) and each party (a “Customer”) that executes an Order Form for the Service defined below. Between xAmplify and each Customer the Agreement consists of these terms, each Order Form, including any exhibits, and each amendment of any of the foregoing. The “Effective Date” of this Agreement is date of Customer’s initial Order Form. By executing the initial Order Form, Customer agrees to all the terms set forth below.

        WHEREAS, xAmplify is the developer of tools that allow businesses to manage their marketing efforts; and

        WHEREAS, in certain cases xAmplify may provide a trial version of the Service. In that case each Customer consents to this Agreement by clicking            Agree or using the Service. If Customer and xAmplify execute a subsequent agreement regarding commercial use of the Service, its terms will                supersede the terms here to the extent of any conflict.

        WHEREAS, Customer wishes to obtain a subscription to the Service identified below,

        NOW THEREFORE, the parties agree as follows:

1.     DEFINITIONS.
        1.1         “Affiliate” means an entity controlling, controlled by or under common control with a party to this Agreement at any time during the term          of this Agreement, for so long as such ownership and control exists, provided such entity is not a competitor to xAmplify or in the business of                  developing and offering products or technologies that are substantially similar to the Service.

        1.2         “Customer Data” means all data provided by Customer to xAmplify to enable the provision of the Service.

        1.3         “Order Form” means xAmplify’s order form for the Service that has been executed by xAmplify and Customer. Each executed Order Form          will be incorporated into this Agreement by reference.

        1.4         “Personal Data” has the meaning provided in the General Data Protection Regulation 2016/679 and includes comparable terms and their          definitions under other applicable laws.

        1.5         “Service” means the customer-facing services, implementation services, support, Software (as defined below) and any other services                    provided by xAmplify to Customer pursuant to this Agreement.

        1.6         “Software” means the source code, object code, underlying structure, ideas, know-how and algorithms comprising the Service,                              documentation, and data related to the Service.

2.     SERVICE ORDERS.
         2.1         Service. xAmplify will provide to Customer the Service identified on each Order Form. Subject to the terms of this Agreement, xAmplify               grants to Customer the right to access and use the Service in accordance with the terms identified on each Order Form.

         2.2         License Term. Customer’s Service subscription is for the time period specified in the Order Form, or if no such term is stated, then for                 one year, in either case subject to the provisions of this Agreement.

         2.3         Renewal. The subscription term will automatically renew for additional one year periods unless either party notifies the other in writing             at least 30 days prior to expiration of the then-current term, so long as xAmplify makes the Service available. xAmplify will invoice Customer for             each renewal period at least 30 days prior to expiration of each subscription term.

         2.4         Orders by Affiliates. Customer’s Affiliates may subscribe to use the Service on execution of additional Order Forms referencing this                      Agreement. On execution of an Order Form by xAmplify and the Affiliate, the Affiliate will be bound by the provisions of this Agreement as if it                were an original party hereto.

3.      USE OF SERVICE
         3.1         Use of Software Underlying Service. Customer will not, directly or indirectly: 

                       (a)         reverse engineer, decompile, disassemble or otherwise attempt to discover source code underlying the Service; 

                       (b)         modify, translate, or create derivative works based on the Service or any Software (except to the extent expressly permitted by                             xAmplify in writing or authorized within the Service); 

                       (c) frame, mirror or use the Service or use the Service for timesharing or service bureau purposes or otherwise for the benefit of a                                     third party; or 

                       (d) remove any proprietary notices or labels from the Service.

         3.2         Appropriate Use of Service. Customer will not, and will not permit its users to:
                       (a)         Post, upload, forward, or otherwise transmit any file or software code that contains, facilitates, or launches viruses, worms, trojan                         horses or any other contaminating or destructive features, or that otherwise interfere with the proper working of the Service; or

                       (b)         Attempt to access any other xAmplify systems that are not part of the Service.

                       (c)         Use the Service to upload, post, process, distribute, link to, publish, reproduce, or transmit any of the following, including but not                           limited to:
                                    (i)         Illegal, fraudulent, libelous, defamatory, obscene, pornographic, profane, threatening, abusive, hateful, harassing,                                                      offensive, inappropriate or objectionable information or communications of any kind, including without limitation conduct that                                          would encourage or constitute an attack or “flaming” others, or criminal or civil liability under any local, state, federal or foreign                                          law;

                                    (ii)         Content or data that would impersonate someone else or falsely represent an individual’s identity or qualifications, or that                                      constitutes a breach of any individual’s privacy, including posting images about children or any third party without their consent                                          (or a parent’s consent in the case of a minor);

                                    (iii) Any information, software or content Customer does not have the legal right to process or transmit.

         3.3         Account Security. Customer responsible for managing passwords and account security for its users of the Service. Customer must notify           xAmplify immediately on discovery or suspicion that an account has been compromised or is no longer secure.

         3.4         Personal Data Use; Spam Compliance.
         When using the Service, Customer is solely responsible for compliance with all laws, regulations, and rules that may be applicable in the                           jurisdictions from which, and to which, Customer may send communications using the Service, including without limitation the US CAN-SPAM Act           of 2003 and Canada’s Anti-Spam Legislation, the EU-US Privacy Shield Principles, EU Directive 2002/58/EC

                       (a)         (Privacy Directive), the General Data Protection Regulation 2016/679 (together “European Data Privacy Law”), and comparable                               laws in other applicable jurisdictions.
                       (b)         If Customer uploads Personal Data of residents of a country in the EEA or Switzerland, Customer will: 

                                     (i)         comply with European Data Privacy Law with respect to use, storage, transfer and other processing of such Personal Data,                                       and 

                                     (ii)         notify xAmplify if it determines that it can no longer comply with its obligations under European Data Privacy Law with                                             respect to such Personal Data. If xAmplify notifies Customer that an individual has opted-out of marketing communications from                                       Customer, Customer must have a mechanism in place to effectuate that opt-out. 

                       (c)         Customer represents, warrants and covenants to xAmplify that it: 

                                     (i)        has the right to provide such Personal Data to xAmplify for the Service requested; 

                                     (ii) has independently from xAmplify obtained email recipients’ express consent to receive marketing communications to the                                               extent required by law, and 

                                     (iii) will provide an opt out or unsubscribe mechanism in all communications sent through the Service, and will promptly comply                                         with such requests.

          3.5         No Transfers. The Service and all licenses granted to Customer may not be transferred or redistributed to any third party, except in                    connection with a permissible assignment pursuant to Section 12.2.

          3.6         Compliance. Although xAmplify has no obligation to monitor Customer’s use of the Service, xAmplify may do so and may prohibit any                use of the Service it believes may be in violation of the foregoing.

 4.      WNERSHIP RIGHTS.
          4.1         What xAmplify Owns. The Service is the proprietary intellectual property of xAmplify and its licensors, protected by copyright and                        other intellectual property laws. Except for the rights granted herein, xAmplify and its licensors retain all right, title and interest, including                        all intellectual property rights, in the Service (and any derivative works of or improvements to any of the foregoing created by or for                                  xAmplify) and the documentation. Even if the terms “purchase” and “sale” are used, Customer does not receive ownership rights in the                              Service and have only those use rights in this Agreement. xAmplify retains all rights not explicitly granted herein.

         4.2         What Customer Owns. Customer retains all rights to Customer Data. xAmplify disclaims all ownership and other rights as to                                   Customer Data, except any limited rights granted by Customer to provide the Service.

5.      INVOICING, PAYMENT AND RECORDS.

         5.1        Fees, Taxes and Payment. Customer will pay xAmplify in U.S. Dollars the fees in the amounts and at the times specified on the Order                   Form. Unless otherwise stated, all fees are due 30 days from the date of xAmplify’s invoice and all fees are non-cancelable and non-refundable. If           payment is not received by the due date, xAmplify may suspend Customer’s access to Service until overdue amounts are paid in full. Customer is           responsible for any sales, use, value added, excise, property, withholding or similar tax and any related tariffs, and similar charges, except taxes             based on xAmplify’s net income. If Customer is required to pay any such taxes, Customer shall pay such taxes with no reduction or offset in the            amounts payable to xAmplify hereunder. If an applicable tax authority requires xAmplify to pay any taxes that should have been payable by                    Customer, xAmplify will advise Customer in writing, and Customer will promptly reimburse xAmplify for the amounts paid.

        5.2         Audit. In order to confirm compliance with this Agreement, xAmplify may, at its expense and not more frequently than annually, audit                Customer’s records relating to Customer’s use of the Service, and Customer agrees to reasonably cooperate with respect to any such audit. Any              such audit shall be conducted with at least 30 days’ notice, during regular business hours online or at Customer’s facilities and shall not                            unreasonably interfere with Customer’s business. If the audit indicates a discrepancy in the fees payable to xAmplify greater than 5% of the                    amount paid by Customer for the period audited, Customer shall pay xAmplify’s reasonable expenses of the audit in addition to any additional              fees due.

6.    CONFIDENTIALITY.

        6.1         Confidential Information. Subject to the limitations set forth in Section 6.2, all information disclosed by one party to the other party                    during the term of this Agreement that is identified in writing at the time of disclosure as confidential or that reasonably should be understood to          be confidential given the nature of the information and the circumstances of the disclosure, whether in oral, written, graphic or electronic form,              shall be deemed to be “Confidential Information”. The existence and terms of this Agreement are Confidential Information of both parties.

        6.2         Exceptions. Information will not be considered Confidential Information if the receiving party can establish by documentary evidence that          the information is or was: 

                       (a) publicly available through no act or omission of the receiving party; 

                       (b) in the receiving party’s lawful possession prior to disclosure by the disclosing party and not obtained either directly or indirectly from                           the disclosing party; 

                       (c) lawfully disclosed to the receiving party by a third party without restriction on disclosure; or 

                       (d) independently developed by the receiving party without use of or access to the                    disclosing party’s Confidential Information.

        6.3         Nondisclosure. The parties agree, both during the term of this Agreement and for a period of five years (and with respect to Confidential            Information that is: 

                       (a)         a trade secret for an indefinite period, and 

                       (b)         Personal Data for the period required by applicable law) after its termination, to hold each other’s Confidential Information in                               confidence and not to disclose such information in any form to any third party without the express written consent of the disclosing                                 party, except to employees and service providers performing services for the benefit of the receiving party who are under a written non-                         disclosure agreement protecting the applicable Confidential Information in a manner no less restrictive than this Agreement. Each party                           agrees to take all reasonable steps to ensure that Confidential Information is not disclosed or distributed by its employees or agents in                             violation of this Agreement. A receiving party facing legal action to disclose Confidential Information of the disclosing party shall, to the                             extent permitted, promptly notify and provide the disclosing party the opportunity to oppose such disclosure or obtain a protective                                   order and shall continue to treat such information as Confidential Information. This Section 6.3 shall not be construed as granting or                                 conferring any rights to either party by license or otherwise, expressly or implicitly, to any Confidential Information.

7.     SUPPORT AND CONCIERGE SERVICES.

        7.1         Support. xAmplify will use reasonable efforts consistent with prevailing industry standards to maintain the Service in a manner which                  minimizes errors and interruptions in the Service and shall perform implementation and support services in a professional and workmanlike                  manner.

        7.2         Concierge Services. xAmplify will use commercially reasonable efforts to provide concierge or professional services, if any, described in              each Order Form. If xAmplify provides such services in excess of any agreed-upon hours package, or if xAmplify otherwise provides additional                services beyond those agreed in an Order Form, Customer will pay xAmplify at its then-current hourly rates for professional services. Customer              shall be responsible for reimbursement of xAmplify’s out of pocket expenses incurred in performing the Services, including, but not limited to,                expenses for airfare, lodging, meals and ground transportation, as well as all other travel related expenses. xAmplify will provide supporting                    documentation as requested.

8      LIMITED WARRANTIES AND EXCLUSIVE REMEDIES.

        8.1         Authority. Each of xAmplify and Customer represents and warrants that: 

                      (a)         it has the full right, power and authority to enter into and fully perform this Agreement; 

                      (b)         the person signing this Agreement on its behalf is a duly authorized representative of such party who has in fact been authorized                          to execute this Agreement; 

                      (c) its entry herein does not violate any other agreement by which it is bound; and 

                      (d) it is a legal entity in good standing in the jurisdiction of its formation and shall continuously remain in good standing during the term                            of this Agreement.

        8.2        Protection of Customer Data. xAmplify will maintain administrative, physical, and technical safeguards for protection of the security,                    confidentiality and integrity of Customer Data. Those safeguards will include, but will not be limited to, measures for preventing access, use,                    modification or disclosure of Customer Data by xAmplify personnel except (a) to provide the Service and to prevent or address service or                        technical problems, or (b) as Customer expressly permits in writing.

        8.3        Warranty Exclusions. xAmplify is not obligated to correct errors caused: by unauthorized modification to the Service, if Customer uses the          Service other than as described in the documentation, by non-xAmplify software or services, or by combining the Service with any other                          hardware or Service not authorized by xAmplify in writing.

        8.4        NO IMPLIED WARRANTIES. THE WARRANTIES ABOVE ARE THE EXCLUSIVE WARRANTIES REGARDING THE SERVICE AND ARE GIVEN IN LIEU            OF ALL OTHER WARRANTIES OF XAMPLIFY, WHETHER EXPRESS OR IMPLIED, INCLUDING NON-INFRINGEMENT AND THE IMPLIED WARRANTIES OF          MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

        8.5        DISCLAIMER. XAMPLIFY DOES NOT WARRANT THAT THE SERVICE WILL MEET CUSTOMER’S REQUIREMENTS, THAT THE OPERATION OF THE          SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT THE FEATURES OR FUNCTIONALITIES OF THE SERVICE WILL BE AVAILABLE AT ANY TIME          IN THE FUTURE OR THAT ALL ERRORS IN THE SERVICE OR DOCUMENTATION WILL BE CORRECTED. XAMPLIFY SHALL HAVE NO RESPONSIBILITY                FOR DETERMINING THAT CUSTOMER’S PROPOSED USE OF THE SERVICE COMPLIES WITH APPLICABLE LAWS IN CUSTOMER’S JURISDICTION(S).

9.     INFRINGEMENT INDEMNITY.
        9.1        Indemnification by xAmplify. xAmplify at its own expense will defend or settle any claims, actions and demands brought by anyone other            than a Customer Related Party (as defined below) against Customer and its Related Parties (collectively, the “Claims”) where the third party                      expressly asserts that the Service: 

                     (a)        infringes such third party’s trademark or copyright arising under the laws of the United States, or 

                     (b)        xAmplify misappropriated such third party’s trade secrets in the development of the Service. “Related Parties” means Affiliates,                               successors, assigns, members, shareholders, officers, directors and agents of xAmplify or Customer, as applicable. If xAmplify believes the                       Service, or any part thereof, may be the subject of an infringement or a misappropriation claim as to which this Section 8.1 applies, then                           xAmplify may, in its discretion and at its sole expense: 

                                  (1)        procure for Customer the right to continue using such Service or any applicable part thereof, 

                                  (2)        modify or replace the Service so as to make it non-infringing, or 

                                  (3)        terminate this Agreement and refund to Customer any unused prepaid fees for periods following the termination date. This                                    section 8.1 states xAmplify’s sole liability to, and Customer’s exclusive remedy for intellectual property infringement claims of any                                      kind in connection with the Service.

        9.2        Indemnification by Customer. Customer at its own expense will defend, indemnify and hold xAmplify and its Related Parties harmless                  against any liabilities, damages, fines, judgments, settlements, costs or expenses (including reasonable attorney’s fees and disbursements) arising          out of Claims made or brought by anyone other than an xAmplify Related Party alleging misappropriation, misuse or breach of applicable law                related to Customer Data.

        9.3        Indemnification Procedure. Promptly after a party seeking indemnification obtains knowledge of the existence or commencement of a                Claim, the party to be indemnified will notify the other party of the Claim in writing; provided however, that the indemnifying party’s indemnity              obligations will be waived only if and to the extent that its ability to conduct the defense are materially prejudiced by this failure to give notice.                The indemnifying party will assume the sole control of defense and settlement of the Claim with counsel reasonably satisfactory to the                            indemnified party at the indemnifying party’s risk and expense; provided, however, the indemnified party 

                     (a)        may join in the defense and settlement of the Claim and employ counsel at its own expense, and 

                     (b)        will reasonably cooperate with the indemnifying party in the defense and settlement of the Claim. The indemnifying party may not                       settle any Claim without the indemnified party’s written consent unless the settlement 

                                  (x)        includes a release of all covered claims pending against the indemnified party; 

                                  (y)        contains no admission of liability or wrongdoing by the indemnified party; and 

                                  (z)        imposes no obligations upon the indemnified party other than an obligation to stop using any infringing items. If both the                                       indemnified party and the indemnifying party are named parties in any action relating to the Claim and the counsel chosen by the                                     indemnifying party cannot represent both the indemnified party and indemnifying party due to any present or potential conflict in                                     representing the interests of both of them, then the indemnifying party will retain separate counsel for the indemnified party.

        9.4        Indemnification Exclusions. xAmplify shall not have any indemnification obligation pursuant to this Agreement to the extent a claim is                  based on: 

                     (a)       use of any version of the Service other than the then-current, unaltered version, if infringement would have been avoided by use of                       a current, unaltered version thereof that has been made available to Customer; 

                     (b)       use of the Service in violation of this Agreement; 

                     (c)        modifications to the Service made by Customer; 

                     (d)        where Customer continues to use the Service after being notified of allegedly infringing activity or being informed of modifications                       that would have avoided the alleged infringement; or (e) a third party service or Customer Data.

        9.5        ENTIRE LIABILITY. THIS SECTION 8 STATES THE ENTIRE LIABILITY OF THE INDEMNIFYING PARTY, AND THE INDEMNIFIED PARTY’S                            EXCLUSIVE REMEDY WITH RESPECT TO ANY CLAIM BY A THIRD PARTY DESCRIBED IN THIS SECTION.

10.   LIMITATION OF WARRANTIES AND LIABILITIES.
        10.1        NO INDIRECT DAMAGES. EXCEPT FOR CLAIMS BASED ON CUSTOMER’S MISAPPROPRIATION OF XAMPLIFY INTELLECTUAL PROPERTY AND          CUSTOMER’S INDEMNIFICATION OBLIGATIONS IN THIS AGREEMENT, IN NO EVENT SHALL EITHER PARTY OR ITS LICENSORS (INCLUDING THEIR                DIRECTORS, OFFICERS, EMPLOYEES, REPRESENTATIVES, AGENTS AND SUPPLIERS) BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL OR                        CONSEQUENTIAL DAMAGES, HOWEVER CAUSED AND BASED ON ANY THEORY OF LIABILITY, WHETHER FOR BREACH OF CONTRACT, TORT                        (INCLUDING NEGLIGENCE) OR OTHERWISE, ARISING OUT OF THIS AGREEMENT OR CUSTOMER’S USE OF OR INABILITY TO USE THE LICENSED                  TECHNOLOGY OR CUSTOMER MODIFICATIONS AND/OR CONFIDENTIAL INFORMATION, INCLUDING WITHOUT LIMITATION PROCUREMENT OF                SUBSTITUTE PRODUCTS OR SERVICES OR LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF REVENUE, DATA OR DATA USE, EVEN IF THE                    PARTY AND/OR ITS LICENSORS HAS/HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

        10.2        LIMIT ON DIRECT DAMAGES. EXCEPT FOR CLAIMS BASED ON CUSTOMER’S MISAPPROPRIATION OF XAMPLIFY INTELLECTUAL PROPERTY            AND CUSTOMER’S INDEMNIFICATION OBLIGATIONS IN THIS AGREEMENT, THE AGGREGATE, CUMULATIVE LIABILITY OF EACH PARTY (INCLUDING            ITS DIRECTORS, OFFICERS, EMPLOYEES, REPRESENTATIVES, AGENTS AND SUPPLIERS) UNDER THIS AGREEMENT SHALL BE LIMITED TO THE FEES              PAID OR PAYABLE BY CUSTOMER TO XAMPLIFY DURING THE TWELVE MONTH PERIOD PRIOR TO THE EVENT GIVING RISE TO ANY CLAIM, AND                  $100 WHERE CUSTOMER IS USING A TRIAL OF THE SERVICE. THE FOREGOING SHALL NOT LIMIT CUSTOMER’S PAYMENT OBLIGATIONS.

        10.3        Allocation of Risk. The provisions of this Agreement fairly allocate the risks between xAmplify, on the one hand, and Customer on the                other. Customer acknowledges and agrees that the pricing reflects this allocation of risk and the limitation of liability specified herein, and that              xAmplify would not enter into this Agreement without such allocation and limitation.

11.   TERM AND TERMINATION.
        11.1        Term. This Agreement begins on the Effective Date and continues until terminated as provided below.

        11.2        Termination for Breach. Either party may terminate this Agreement (including all related Order Forms) if the other party: 

                        (a)        fails to cure any material breach of this Agreement within 30 days after written notice of such breach; 

                        (b)        ceases operation without a successor; or 

                        (c)        seeks protection under any bankruptcy, receivership, trust deed, creditors arrangement, composition or comparable proceeding,                          or if any such proceeding is instituted against such party (and not dismissed within 60 days). Termination is not an exclusive remedy and                          the exercise by either party of any remedy under this Agreement will be without prejudice to any other remedies it may have under this                          Agreement, by law, or otherwise.

        11.3        Effect of Termination. Immediately on termination of this Agreement, Customer shall cease all use of the Service. Within ten business                days following the termination date, Customer shall, at xAmplify’s option, return to xAmplify or destroy (and certify to xAmplify in writing as to                such destruction) all copies of materials embodying or reflecting the Service, documentation and any other xAmplify Confidential Information. On          termination or expiration of this Agreement or an Order Form other than termination by Customer for xAmplify’s breach, Customer will                            immediately pay xAmplify, as liquidated damages based on the varying levels of effort required over time to maintain Customer’s subscription,              the remaining balance (if any) identified on the Order Form for the remainder of the subscription term.

        11.4        Survival. Sections 2.4 through 3.4 and 5 through 12 of this Agreement shall survive any termination of this Agreement; provided that                  Sections 7 and 8 shall only survive to the extent applicable to a claim, other than with respect to confidentiality obligations, arising prior to the                termination date.

12.   U.S. GOVERNMENT RIGHTS.
        This section is applicable only if Customer is a US government agency or a contractor to a US government agency. The Software and any related            documentation contain commercial computer software and documentation which are proprietary data belonging solely to xAmplify and its                      licensors. Pursuant to DFARS 227.7202 or FAR 12.212, as applicable, the U.S. Government’s right to use, reproduce or disclose the Software and              any related documentation acquired under this Agreement is subject to the restrictions of this Agreement. The terms and conditions of this                    Agreement are fully applicable to the Government’s use and disclosure of the Software and any related documentation and shall supersede any            conflicting terms or conditions. No license of any kind is granted in the case of acquisitions which contain or are subject to the clause FAR 52-                  227.19 COMMERCIAL COMPUTER SOFTWARE-RESTRICTED RIGHTS (JUNE 1987) or DFARS 252.227-7013 RIGHTS IN TECHNICAL DATA AND                          COMPUTER SOFTWARE (OCT 1988) or any other clause which purports to grant to the government rights greater than, or additional to those, set            forth in this Agreement.
13.  GENERAL.
       13.1        Integration; Severability. This Agreement is the complete and exclusive statement of the mutual understanding of the parties and                       supersedes and cancels all previous written and oral agreements and communications relating to the subject matter hereof, including any NDAs           or confidentiality agreements entered previously. If any provision of this Agreement is adjudicated invalid or unenforceable, the remaining                       provisions will remain in effect and the Agreement will be amended to the minimum extent necessary to achieve, to the maximum extent                       possible, the same legal and commercial effect originally intended by the parties. This Agreement shall supersede the terms of any purchase                   order or other business form. If accepted by xAmplify in lieu of or in addition to xAmplify’s Order Form, Customer’s purchase order shall be                     binding only as to the following terms: 

       (a)        the Service ordered and (b) the appropriately calculated fees due. Other terms shall be void.

       13.2       Assignment. This Agreement may not be assigned by either party without the other party’s prior written consent, whether by operation of         law or otherwise, except that either party may assign this Agreement to its successor in the event of a merger, acquisition or sale of all or                         substantially all of the assets of such party. Any other purported assignment shall be void. Subject to the foregoing, this Agreement shall bind and         inure to the benefit of the parties hereto and their successors and assigns.

      13.3        Force Majeure. Neither party shall be liable to the other for its failure to perform its obligations under this Agreement, except for payment        obligations, during any period in which such performance is delayed or rendered impracticable or impossible due to unforeseen circumstances              beyond its reasonable control.

      13.4        Amendment; Counterparts. No supplement, modification, or amendment of this Agreement shall be binding, unless executed in writing            by a duly authorized representative of each party. No waiver will be implied from conduct or failure to enforce or exercise rights under this                      Agreement, nor will any waiver be effective unless in a writing signed by a duly authorized representative on behalf of the party claimed to have            waived. This Agreement may be executed electronically or by written signature and delivered in multiple versions, including facsimile, PDF, or                  other electronic counterparts, all of which will constitute one and the same instrument and agreement.

      13.5        Governing Law and Venue. This Agreement shall be governed by the laws of the State of California, United States of America without                  regard to its conflict of laws provisions. This Agreement shall not be governed by the United Nations Convention on Contracts for the International        Sale of Goods or the Uniform Computer Information Transactions Act. Any legal action relating to this Agreement will be brought in the federal or          state courts in the Northern District of California and Alameda County, California, U.S.A., and the parties agree to the exercise of jurisdiction by              such courts. In the event of any action, suit or proceeding related to this Agreement, the prevailing party, in addition to its rights and remedies                otherwise available, shall be entitled to receive reimbursement of reasonable attorney’s fees and expenses and court costs.

      13.6        Notices. All notices must be in writing and sent to Customer at the address on the Order Form and to xAmplify at the address identified            on its website. Either party may update its address as described in this paragraph. Notices will be deemed delivered when: (a) verified by written            receipt if sent by personal courier, overnight courier, or postal mail; or (b) confirmed or replied to by the recipient if sent by email.

      13.7        No Agency Relationship. Nothing in this Agreement shall be construed to create a partnership, joint venture or agency relationship                    between Customer and xAmplify.

      13.8        Customer Identification. Customer agrees that xAmplify may identify customer as a user of xAmplify products and may use Customer’s            name and logo in xAmplify’s customer list, press releases, blog posts, advertisements, and website, with Customer’s prior written consent in each          instance. Customer further agrees to consider participating in co-marketing activities such as case studies and video testimonials, industry                      webinar and speaking engagements as may be invited by xAmplify, and press and industry analyst’s interviews.       

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