Channel Marketing Strategy Guide: Drive Revenue Through Partners

What is TCMA? Through-Channel Marketing Automation Explained

Partner Enablement Strategy: Drive 2-3x More Partner Revenue

Deal Registration Best Practices: 10 Rules for Channel Success

PRM Strategy Guide 2026: Build a World-Class Partner Program

PRM Implementation Checklist: Launch in 30 Days

How to Choose PRM Software: Buyer’s Guide 2026

7 Benefits of PRM Software for Channel Sales Teams

PRM vs CRM: Key Differences Explained (2026)

What are PRMs?

What are PRMs?

Partner Relationship Management (PRM) platforms are commonly used in the channel space. But how did they come to be? Here’s…
Keep It Simple for Partners

Keep It Simple for Partners

Channel partners are typically small to medium sized businesses that don’t have the resources that a larger company would have.…
Partnernomics Podcast: Strategic Partnerships in the FinTech Sector

Partnernomics Podcast: Strategic Partnerships in the FinTech Sector

In the latest Partnernomics episode, Soumya Chakrabarty head of Strategic Partnerships at Discover Global Network talks about the growing FinTech…
How to make sure your direct sales don’t collide with partner’s deals

How to make sure your direct sales don’t collide with partner’s deals

Channel conflict happens. It leads to commissions being lost, partners working with competitors and other consequences that ultimately lead to…
Deal Registration, the Good and the Bad

Deal Registration, the Good and the Bad

Deal registration is a big deal. It's one of the most important KPIs for the health of your channel. The…
PartnerUp Podcast: Marketo’s Partner Program Structure and Tiers

PartnerUp Podcast: Marketo’s Partner Program Structure and Tiers

In the latest episode of the PartnerUP podcast, Stephen Ceplenski talks about designing and managing Marketo’s Partner Program. Celpenski has…
Podcast: How to Drive Cloud Adoption in the Channel

Podcast: How to Drive Cloud Adoption in the Channel

In the latest Channel Journeys podcast, Lana King talks about why your partners may be dragging their feet on cloud…
Channel Conflict: The Ultimate Standoff – Can It Ever Be Solved?

Channel Conflict: The Ultimate Standoff – Can It Ever Be Solved?

Conflicts between partners can lead to disastrous business results In technology, there is always a way to solve a problem.…
The Components of a Simple Sales Process for Partners

The Components of a Simple Sales Process for Partners

A good sales process consists of 3 main things: tools, a pipeline and the sales methodology. These are the three…