In channel revenue, the Pareto Principle—or 80/20 rule—is a familiar fact. 80% of your revenue is generated by only 20% of your partners, and the other 80% are either not enabled, not motivated, or missing the support needed to sell your solutions actively.
So, why isn’t this 80% driving sales?
The Challenge: Why 80% of Partners Remain Inactive
All channel programs are confronted with the same challenge: a small number of partners are independent and produce regular revenue, but the rest underperform because of:
- Limited Sales & Marketing Tools – They lack the appropriate resources to execute successful campaigns.
- Restricted Enablement & Training – Without guided selling, they are unable to approach your solution with confidence.
- Low Engagement & Motivation – Competing priorities and lack of incentives lower their attention on selling your product.
This creates lost revenue opportunities and an increasing gap between active and inactive partners. The best news? There’s a method to awaken and energize these idle partners.
The Solution: Engaging DIFM Partners into Revenue Drivers
At xAmplify, we are experts in Do-It-For-Me (DIFM) enablement, assisting vendors such as yourself in empowering and engaging the silent 80% of your partners. Here’s how:
1. Automated Partner Enablement
Few partners have the time or resources to produce marketing content. xAmplify enables partner marketing by providing co-branded, ready-to-use campaigns—no complicated setup required.
2. Guided Selling & Lead Nurturing
Rather than relying on partners to learn the sales process themselves, xAmplify offers step-by-step playbooks, training, and AI-enabled lead nurturing software that walks them through the sales process.
3. Co-Marketing & Content Sharing at the Click of a Button
With xAmplify, vendors can deliver marketing content directly to partners’ prospects—delivering the right message to the right people without partners having to do anything.
4. Engagement & Incentive Programs
Motivation is everything. xAmplify enables partners to monitor engagement and performance, which simplifies rewarding top contributors and motivating those who require a nudge.
The Result: A More Efficient & Lucrative Channel
By eliminating friction and empowering DIFM partners, xAmplify allows vendors to unlock the invisible revenue opportunity that exists in their channel. Rather than depending on only 20% of their partners, vendors can unlock new growth by enacting the latent 80%—without increased complexity.
Do you want to activate sleeping partners to become a source of revenue? Reach out to learn how xAmplify can empower your channel revenue!