What GDPR means when using a TCMA platform
This post is part of a series in which we explore how GDPR affects the channel, especially when using marketing automation tools. As we’re not legal experts, please consult with your own legal experts for specifics about your situation. Through Channel Marketing Automation (TCMA) platforms make GDPR compliance trickier as partners market their vendors to […]
The True Cost of Creating Your Own Channel Marketing Automation
Did you know that creating a complete marketing automation stack by yourself will cost you more than you think each month? And this isn’t the cost of building an entire marketing automation platform yourself. That would cost a lot more in time and money. We took a look at some of the most common marketing […]
Why Your Company Needs Channel Marketing Now
I’ll tell you the answer straight away: channel marketing creates a revenue opportunity three times larger than whatever you’re doing now. When you think of sales, channel marketing probably doesn’t enter the logic tree in your mind. You probably think any given Company has a Product or Service that they market directly to their Customers. […]
Choosing a TCMA Platform: How to Know Who, When, Why, and Which
A surprising number of indirect sales companies still function manually when it comes to co-marketing with their resellers, and have yet to adopt a TCMA platform (through-channel marketing automation platform). This seems to be most common among SMB and mid-levels unable to allocate budget to a solution and not quite foreseeing how a solution will […]
How to Forecast Your Channel Sales Inventory and Save Billions
Industry is undergoing a huge change. A new era of business is being ushered in for supply chain management, with the adoption of industry 4.0 applications. These applications have the metrics insight to change the game when it comes to channel sales inventory, eradicating “just-in-case” warehouse supply and letting “just-in-time” inventory rule. Less waste, stable […]
4 Ways to Onboard Channel Partners Faster and Boost Sales Sooner
It’s not easy to onboard channel partners. But when your partners succeed, you succeed. Quick and effective onboarding of partners is a big indicator of long term success for any channel program. Fast, successful onboarding means more revenue, greater ROI in every channel partnership, and higher retention. Thus, prioritizing your partners when you adopt a […]
3 Ways to Gain and Retain More Channel Partners with TCMA
The partner experience should be at least as important to your channel management team as customer experience is to your company. But how do you ensure that all your channel partners feel valued, supported, and important even as you scale your program? Your channel program must always be expanding to cover the turnover of partners […]