AI in Telecom Partner Programs: The Future of Channel Success
If you’ve led a telecom partner program in the last few years, you’ve probably asked yourself: “How do I keep my partners engaged when everyone’s overwhelmed, and customer expectations never stop rising?” You’re not alone. A New Era for Partner Channels in Telecom In 2025, the telecom industry is undergoing one of the most profound […]
The Strategic Role of Agentic AI in Solving Fragmentation in the Channel
Executive Summary The technology partner channel is undergoing a fundamental transformation. Despite its rising importance, channel teams are facing burnout, high turnover, and tool fatigue. With 76% of global commerce now flowing through indirect routes and over 70% of tech purchases being partner-influenced, the mismatch between partner ecosystem complexity and outdated PRM tools has never […]
Boost Partner Success with Co-Marketing & Co-Selling
Building effective relationships is a key success driver in today’s competitive business environment. Companies that cooperate well with their partners more often get better results through new markets, revenue driving, or the creation of high-impact campaigns. xAmplify elevates collaboration to the next level by ensuring seamless co-branding, co-marketing, and co-selling, allowing for a collaborative approach […]
Boost Partner Growth with Smart MDF
In today’s competitive business landscape, providing your channel partners with the right resources for success is paramount to shared mutual success. Market Development Funds empower partners to implement strong co-marketing campaigns that drive local sales growth while promoting the vendor’s products. With xAmplify’s MDF solution, businesses will find it easy to allocate, manage, and track […]
Maximize Success: Managing Multiple Vendor Platforms
For Technology Service Providers(TSP) or Managed Service Providers(MSP), the burden of creating and updating service offerings on multiple vendor sites or marketplaces is a constant challenge. This activity is fundamental for the maintenance of competitiveness and the meeting of customer expectations but carries with it most of the processes that are manually intensive. Vendors and […]
Streamline Manufacturing with Smarter Supplier & Distributor Collaboration
The manufacturing industry is a cornerstone of global economies, producing goods and services that keep the world running. However, managing the intricate web of supplier and distributor relationships can be a daunting task. Inefficient processes, communication breakdowns, and supply chain disruptions are common challenges. This is where Partner Relationship Management (PRM) software comes into play. […]
How PRM Evolved from Cost Center to Revenue Driver
Change and adaptability have been the mantras in the ever-changing sceneries of business and technology. No better place is this illustrated than in the realm of PRM, from being looked at largely as a cost center to an active revenue generator. In this blog, we will undertake a journey of PRM evolution and see how […]
How PRM Systems Simplify MSP Partnerships in 2024
In the ever-evolving landscape of business partnerships, MSPs hold a place of great importance in offering specialized services to businesses. The advantages of partnering with MSPs are many, including the development of service portfolios and access to a broader customer base. However, collaboration with MSPs is often an elaborate process that involves smoothing processes and […]
Build Trust & Strong Partner Relationships with PRM
PRM, in today’s fast-moving modern business environment, has taken a big shift. A system that was once viewed to generally streamline processes and manage transactions has grown into a dynamic space in which the human element is at the very core. Today, with successful PRM, it is not only efficient automation but a process of […]
Discover the Key to Unlocking Your Distribution Channels
In today’s automated, tech-driven world, channel marketing has remained one of the last holdouts due to its continued dependence on manual labor. The concept of a manufacturer leveraging distribution channels for indirect sales is age-old, but the actual process of equipping and supporting those channel partners with simple, actionable strategy has scarcely evolved over the […]