AI in Telecom Partner Programs: The Future of Channel Success
If you’ve led a telecom partner program in the last few years, you’ve probably asked yourself: “How do I keep my partners engaged when everyone’s overwhelmed, and customer expectations never stop rising?” You’re not alone. A New Era for Partner Channels in Telecom In 2025, the telecom industry is undergoing one of the most profound […]
The Strategic Role of Agentic AI in Solving Fragmentation in the Channel
Executive Summary The technology partner channel is undergoing a fundamental transformation. Despite its rising importance, channel teams are facing burnout, high turnover, and tool fatigue. With 76% of global commerce now flowing through indirect routes and over 70% of tech purchases being partner-influenced, the mismatch between partner ecosystem complexity and outdated PRM tools has never […]
What Channel Chiefs Are Saying About Ecosystem Innovation
The partner ecosystem is evolving rapidly. Traditional partner programs no longer meet the demands of modern business, forcing vendors to rethink engagement, automation, and revenue-sharing models. Channel leaders are now focused on solving key challenges like: Partner disengagement due to rigid programs Lack of transparency in revenue attribution Inefficient partner enablement and support Security risks […]
Meet Oliver: Smarter Content Distribution, Automated Partner Follow-ups & More!
What’s New? A Smarter Way to Engage Partners Are you tired of managing endless content portals or spending hours on partner enablement campaigns? Oliver eliminates the manual effort by automating key partner engagement tasks, ensuring that the right content reaches the right partners at the right time. Let’s explore how Oliver transforms partner engagement and […]
Choosing the Right PRM Software: Key Platform Features that Won’t Get Out Dated
More and more companies nowadays are using partnerships to scale their businesses. The management and optimization of partner relationships are basic and crucial for continued growth and competitive advantage. Partner Relationship Management(PRM) software is a must-have toolset that enables operational efficiency, scales collaborations, and drives strategy. With this game-changing platform, xAmplify redefines standards in partner […]
Using Data to Strengthening Partnerships between Vendors and MSPs
Partnerships with independent companies are dicey, especially those between vendors and MSPs. However, successful relationships depend on free flow information and data; this shows mutual growth in trust. Fortunately, some platforms, such as xAmplify, have powerful analytics and real-time data-sharing capabilities to empower these relationships. Importance of Transparency Data transparency involves free information sharing in […]
What Partner Leaders Can Learn From Top CMOs
To be successful, partner leaders must transform and continually whet their organizations. Borrowing best practices from marketing leaders can substantially raise the bar on how vendors engage with resellers, referrals, and partners that drive sales. Here’s a closer look at how those strategies can be applied to drive the development of stronger, more productive partnerships. […]
The Smarter Way to Drive Partner Engagement with xAmplify
In today’s competitive market, effective partner engagement is the competent secret for vendors whose business is driven through MSPs as partners. An advanced PRM platform like xAmplify might help engage better with the partners and reduce workloads. In an effort toward ease of use, integrated automation, and rich analytics at xAmplify, less is required from […]
How to Scale Your Business with Strategic Partnerships: Leveraging xAmplify’s PRM
Partnership, in this ever-changing world of business, acts as the catalyst that helps companies grow and achieve their goals. Strategic partnerships expand your markets and develop your product or service offerings to enhance the level of customer satisfaction. A broad PRM solution is thus not an option but an indispensable asset to drive these perks. […]
Streamline Manufacturing with Smarter Supplier & Distributor Collaboration
The manufacturing industry is a cornerstone of global economies, producing goods and services that keep the world running. However, managing the intricate web of supplier and distributor relationships can be a daunting task. Inefficient processes, communication breakdowns, and supply chain disruptions are common challenges. This is where Partner Relationship Management (PRM) software comes into play. […]