4 Ways You Can Engage Your Partners
Your partners may not be your customers, but that doesn’t mean you shouldn’t still send them information. Contacting your partners on a regular basis ensures that you’re regularly interacting with them. It also keeps your partners in the loop on any industry news and changes that may be occurring. You probably already send your partners […]
Why Your Company Needs Channel Marketing Now
I’ll tell you the answer straight away: channel marketing creates a revenue opportunity three times larger than whatever you’re doing now. When you think of sales, channel marketing probably doesn’t enter the logic tree in your mind. You probably think any given Company has a Product or Service that they market directly to their Customers. […]
4 Ways to Onboard Channel Partners Faster and Boost Sales Sooner
It’s not easy to onboard channel partners. But when your partners succeed, you succeed. Quick and effective onboarding of partners is a big indicator of long term success for any channel program. Fast, successful onboarding means more revenue, greater ROI in every channel partnership, and higher retention. Thus, prioritizing your partners when you adopt a […]
How to Dominate Influencer Marketing Using Your Distribution Channels
When you think of “influencer marketing” you probably imagine some young fashionista on Instagram or Youtube wearing, eating, drinking, using, or repping a B2C brand that paid for this endorsement. The value exchange here is that the brand gets access to the influencer’s sizeable and carefully curated audience—an opportunity to put their product in front […]
Discover the Key to Unlocking Your Distribution Channels
In today’s automated, tech-driven world, channel marketing has remained one of the last holdouts due to its continued dependence on manual labor. The concept of a manufacturer leveraging distribution channels for indirect sales is age-old, but the actual process of equipping and supporting those channel partners with simple, actionable strategy has scarcely evolved over the […]
How CloudStride Grew Channel Sales 30%
CloudStride is a small cloud security and data warehousing startup that serves India as its core service region. The lifeblood of this business is its channel sales, with big distributors (who have their own resellers) as its channel partners. The founder, Sumith Satheesan, noticed his digital channel marketing strategy was a tedious, labor-intensive process. His […]
3 Ways to Gain and Retain More Channel Partners with TCMA
The partner experience should be at least as important to your channel management team as customer experience is to your company. But how do you ensure that all your channel partners feel valued, supported, and important even as you scale your program? Your channel program must always be expanding to cover the turnover of partners […]