Vendor-to-partner campaigns are internal-facing marketing and communication strategies designed to engage, educate, and motivate channel partners. These campaigns promote product updates, training opportunities, incentive programs, or onboarding initiatives directly to partner contacts.
They are crucial for activating dormant partners, accelerating onboarding, and maintaining strong engagement throughout the partner lifecycle. The more personalized and relevant these communications, the more likely partners are to take action.
xAmplify’s Enablement Focus:
xAmplify enables vendors to send highly targeted email and in-app messages to partners based on tier, geography, or behavior—ensuring timely and meaningful engagement that drives partner activity.
Activate and engage your partners from day one.
Use xAmplify to run high-impact vendor-to-partner campaigns that drive action.
👉 Boost Partner Engagement