Through-Channel Marketing Automation (TCMA) is a strategy and set of technologies that enable vendors to deliver marketing campaigns through their indirect partners—such as resellers, distributors, MSPs, and VARs—at scale. TCMA platforms automate the creation, customization, deployment, and tracking of marketing campaigns across the entire partner ecosystem.
TCMA solves one of the biggest challenges in partner ecosystems: execution at scale. It empowers partners to co-brand or white-label vendor-provided campaigns and launch them to their audiences with minimal effort, ensuring brand consistency while localizing the message.
Key benefits include:
- Scalability: Distribute campaigns to hundreds or thousands of partners simultaneously.
- Efficiency: Save time with automated email workflows, social posts, and landing pages.
- Consistency: Control branding and messaging across markets.
- Visibility: Track partner campaign performance and lead engagement in real-time.
- Enablement: Equip partners with ready-to-go marketing resources without requiring them to be marketers themselves.
For B2B tech, SaaS, telecom, cybersecurity, and MSP ecosystems, TCMA is essential to reduce the friction in partner-led demand generation and create predictable pipeline growth.
Why It Matters for Channel Leaders
Traditional partner marketing models are resource-heavy and inconsistent. TCMA reduces dependency on partner resources and drastically improves campaign launch speed, partner participation, and lead quality. It closes the execution gap in co-marketing and turns your partner network into a revenue-generating extension of your marketing team.
How xAmplify Powers TCMA
xAmplify is purpose-built for intelligent, automated through-channel marketing. The platform enables:
- One-click co-branded campaign execution
- Automated email, event-triggered campaigns, and social posts
- Built-in lead tracking, attribution, and reporting per partner
- Full marketing control with zero-touch execution for partners
- White-labeled portals with self-serve access to assets and campaigns
With xAmplify, vendors maintain complete visibility and brand control, while partners market without lifting a finger.
Turn your partners into active marketers—without the heavy lift.
xAmplify’s TCMA capabilities automate execution, enhance collaboration, and drive measurable results.
👉 Explore TCMA with xAmplify