Marketing collateral management refers to the centralized organization, distribution, and control of marketing assets—such as brochures, datasheets, presentations, case studies, and campaign templates. It ensures all stakeholders, especially channel partners, have access to the most up-to-date and brand-compliant materials.
In partner ecosystems, poor collateral access leads to outdated messaging and low campaign adoption. Effective collateral management gives partners the ability to co-brand, customize, and deploy materials quickly—without compromising consistency.
How xAmplify Helps:
xAmplify offers a built-in asset library where vendors can upload, organize, and share marketing collateral. Partners can easily download or launch campaigns using approved content, all branded with their own identity.
Key Capabilities:
- Version control and access management
- Co-brandable collateral templates
- Real-time updates and centralized access
- Usage tracking and analytics
- Tagging by product, region, or partner tier
Keep every partner on-brand and ready to launch.
Use xAmplify to centralize marketing assets and streamline execution.
👉 Explore Collateral Management