MSP Marketing refers to the set of digital and direct marketing tactics used by Managed Service Providers to promote IT services, cybersecurity solutions, and technical support offerings to SMBs and enterprises. This includes lead generation, content marketing, email automation, SEO, and referral programs.
Most MSPs operate with lean marketing resources and depend heavily on vendor support. A successful MSP marketing strategy requires co-branded campaigns, educational content, and automated nurture sequences—all of which help drive engagement and build local authority.
xAmplify’s MSP Marketing Advantage:
xAmplify helps vendors push ready-to-use, co-branded campaigns directly to MSPs. These campaigns can include lead capture forms, drip sequences, landing pages, and social assets—allowing MSPs to execute professional marketing without building from scratch.
MSP Marketing Tactics:
- Monthly email newsletters and product updates
- Lead magnets (eBooks, checklists, reports)
- Webinar promotions and local event invites
- Customer success stories and vertical-specific content
- Automated drip sequences for lead nurture
Empower MSPs to market smarter—with zero friction.
Use xAmplify to launch automated campaigns your MSP partners can run instantly.
👉 Simplify MSP Marketing