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Lifecycle email campaigns are a series of automated emails aligned with each stage of the customer or partner journey—from awareness to onboarding, to retention, and expansion. These campaigns ensure prospects and partners receive the right message at the right time to move them forward in the funnel.

For vendors managing partner ecosystems, lifecycle campaigns must serve multiple audiences: prospects, end-users, partners, and internal teams. Consistency and automation are critical to scale across all touchpoints.

xAmplify Lifecycle Automation:

xAmplify enables vendors to create role-based, stage-specific email workflows—automatically delivered to leads and partners based on lifecycle triggers. Each email is co-branded and personalized with no manual coordination required.

Stages Covered:


Guide every journey with intelligent automation.
Deliver personalized lifecycle messaging at scale with xAmplify.
👉 Automate the Customer Journey

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