Demand generation strategies are structured, multi-channel marketing tactics designed to create awareness and interest in a company’s products or services. Unlike lead generation—which focuses on capturing individual prospects—demand generation focuses on building long-term interest, thought leadership, and brand trust across the entire buyer journey.
For partner ecosystems, demand generation plays a critical role in ensuring partners have a steady flow of marketing-qualified leads (MQLs) they can nurture and convert. A successful demand gen strategy includes a combination of content marketing, email campaigns, webinars, social promotion, paid ads, and events—all orchestrated to drive interest and engagement from target accounts.
Partner-Driven Demand Generation with xAmplify:
xAmplify enables vendors to create and syndicate scalable demand generation campaigns across partner networks. These campaigns can be co-branded, targeted by segment or geography, and executed automatically—ensuring every partner contributes to pipeline growth with minimal manual effort.
Key Components:
- Awareness-stage content (eBooks, videos, blogs)
- Targeted paid media and account-based advertising
- Email nurture sequences
- Co-marketed webinars and virtual events
- Social media amplification
Create demand across your entire channel.
Use xAmplify to automate demand generation strategies with measurable results.
👉 See How Demand Gen Scales with xAmplify