Channel Partner Marketing refers to the collaborative marketing strategies executed jointly by vendors and their channel partners—resellers, distributors, MSPs, and affiliates—to promote solutions to a shared target audience. The goal is to expand market reach, generate qualified leads, and increase sales through aligned, co-branded initiatives.
This may include co-branded email campaigns, joint webinars, landing pages, digital ads, social media outreach, and content syndication—each executed under shared branding but tailored to local partner needs.
How It Works with xAmplify:
xAmplify makes channel partner marketing seamless by automating the delivery of marketing assets, campaigns, and reporting. Vendors create campaigns once and distribute them instantly to partners with their logo, contact details, and CTAs built in. This removes friction, increases adoption, and ensures alignment across the ecosystem.
Benefits:
- Greater visibility into partner campaign execution
- Consistent brand presence across partner channels
- Better alignment between vendor and partner GTM
- Higher pipeline contribution from indirect sales
Turn co-marketing into a revenue machine.
Use xAmplify to launch partner marketing campaigns that convert—automatically.
👉 Explore Channel Partner Marketing