Brand Advocacy is the organic promotion of a company’s brand, product, or mission by individuals who genuinely believe in its value—typically customers, employees, or partners. In a B2B context, especially in partner ecosystems, advocacy is one of the most powerful and cost-effective growth levers.
Brand advocates don’t just share your marketing—they amplify it. They leave testimonials, post on LinkedIn, refer others, and become an extension of your marketing team. Strong brand advocacy signals credibility, increases trust, and generates more qualified referrals.
In Partner Ecosystems:
Turning partners into brand advocates starts with enablement. When partners are empowered with the right tools, trained effectively, and see direct success from campaigns, they become emotionally and financially invested in your brand’s success. Tools like xAmplify make it easy to measure and scale advocacy by rewarding engagement and tracking campaign results.
Benefits:
- Higher-quality referrals and lead conversions
- Expanded organic reach with no additional cost
- Stronger partner retention and loyalty
- Authentic thought leadership from the ecosystem
Turn partners into brand champions.
Use xAmplify to empower, engage, and elevate brand advocacy across your channel.
👉 Build Advocacy Through Enablement