Cloud marketplace programs, co-sell motions, and ISV partner networks require a PRM built for cloud-native go-to-market. xAmplify manages your AWS, Azure, and GCP co-sell partners with AI-powered pipeline intelligence and white-labeled partner portals.
Cloud partner programs add marketplace complexity, co-sell attribution, and ISV ecosystem management that traditional PRM wasn’t designed for.
AWS, Azure, and GCP co-sell programs each have different referral processes, deal registration requirements, and attribution models. Managing all three marketplaces plus your direct partner program in spreadsheets is unsustainable.
Technology partnerships with other ISVs in the cloud ecosystem require joint pipeline tracking, integration co-marketing, and joint solution validation — workflows that standard PRM doesn’t support.
When a cloud marketplace customer also came through a reseller partner and a co-sell motion, accurate multi-touch attribution across channels becomes critical — and nearly impossible without the right tooling.
Track and manage AWS, Azure, and GCP co-sell referrals alongside your direct partner program in a single platform.
Oliver AI surfaces which cloud partners are actively driving co-sell pipeline vs. sitting on your program without generating deals.
A white-labeled portal for your ISV partners and technology alliances — with joint solution resources, co-marketing tools, and pipeline tracking.
Run co-branded cloud campaigns — from marketplace-listing promotions to joint webinars with AWS, Azure, and GCP partners.
| Capability | xAmplify | Spreadsheets + Slack |
|---|---|---|
| Multi-marketplace co-sell tracking | ✓ AWS, Azure, GCP | Separate sheets per cloud |
| ISV partner pipeline management | ✓ Dedicated workflows | Email chains only |
| AI partner engagement scoring | Oliver AI ✓ | Not possible |
| White-labeled partner portal | ✓ Included | No portal |
| MDF management | ✓ Full workflow | Manual approval emails |
| Co-sell attribution reporting | ✓ Multi-touch model | Manual CRM updates |
Cloud partner program software (cloud PRM) helps SaaS and cloud vendors manage their ecosystem of cloud marketplace partners, ISV technology partners, resellers, and co-sell partners across AWS, Azure, and GCP — including deal registration, co-sell tracking, partner portals, and marketing automation.
xAmplify supports co-sell deal registration and pipeline tracking for deals originating from AWS, Azure, and GCP partner programs. API integrations with cloud CRM systems and marketplace platforms can be discussed during your demo.
Yes. xAmplify supports multiple partner types in a single platform — resellers, referral partners, ISV technology partners, and cloud co-sell partners — with distinct workflows, portals, and deal registration types for each.
Yes. xAmplify is free for up to 10 partners — no credit card required. This is ideal for cloud companies launching a partner program and wanting to validate the structure before scaling.
Oliver AI monitors your entire cloud partner ecosystem — scoring engagement, identifying which co-sell partners are active vs. dormant, flagging pipeline at risk, and recommending where to invest co-marketing resources for maximum cloud marketplace impact.
See how xAmplify manages AWS, Azure, and GCP co-sell partners with Oliver AI in a free 20-minute demo.
Partner with xAmplify to drive engagement, activation, and growth across your partner programs — powered by intelligent insights from Oliver AI.
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