Economists, CEOs, VCs, and entire companies are preparing for an impending economic downturn. War, inflation, stock market losses and crypto problems are clear indicators of
Your partners may not be your customers, but that doesn’t mean you shouldn’t still send them information. Contacting your partners on a regular basis ensures
For the past few years, video has been on the rise. According to a survey done by Lemonlight, 99% of respondents liked watching video content
Did you know that creating a complete marketing automation stack by yourself will cost you more than you think each month? And this isn’t the
Marketing automation has changed the way direct marketing is done. Companies like Marketo and Hubspot have made it easier and quicker for companies to repeatedly
Good partnerships are built on trust. But how do you get your partners to really trust you? What factors should you consider? Dr. Paul Zack
You know those times when you keep following up with a lead, but they don’t see any closer to making a decision? Eventually, you either
On the most recent episode of the PartnerUP podcast, partner ecosystems are brought to the boardroom. Listen to Avanish Sahai discuss how the partner ecosystem
The needs of customers are constantly changing and partners need to keep up. They need to redefine their offerings and even create new ones. As
his post is part of a series in which we explore how GDPR affects the channel especially when using marketing automation tools. As we’re not
