Channel Marketing
Why is GDPR important to the Channel?
his post is part of a series in which we explore how GDPR affects the channel especially when using marketing automation tools. As we’re not
his post is part of a series in which we explore how GDPR affects the channel especially when using marketing automation tools. As we’re not
The Channel Partners Conference and Expo is happening next week, November 1 – 4 in Las Vegas. For 25 years, the conference has been bringing
Make Them Famous podcast has been around for a while and unless you have a day or half-day free, you’re not going to be able
Your channel partners aren’t your customers, but that doesn’t mean you shouldn’t send them the occasional survey. Partner surveys can be a great way to
The relationship you have with your channel partners is the backbone of your partner program. Having a good relationship means that both you and your
In our previous post, we talked about what PRMs were and the benefits of using them. However, with the channel landscape changing, do PRMs still
In the latest episode of Changing Channels, Larry Walsh gives us the details of cloud adoption in the channel. Over the last few years, the
Partner Relationship Management (PRM) platforms are commonly used in the channel space. But how did they come to be? Here’s a quick rundown of how
Channel partners are typically small to medium sized businesses that don’t have the resources that a larger company would have. Partners wear multiple hats in
In the latest episode of the PartnerUP podcast, Stephen Ceplenski talks about designing and managing Marketo’s Partner Program. Celpenski has been managing Marketo’s program up