Channel Marketing
Channelnomics: The state of the cloud
In the latest episode of Changing Channels, Larry Walsh gives us the details of cloud adoption in the channel. Over the last few years, the
In the latest episode of Changing Channels, Larry Walsh gives us the details of cloud adoption in the channel. Over the last few years, the
Partner Relationship Management (PRM) platforms are commonly used in the channel space. But how did they come to be? Here’s a quick rundown of how
Channel partners are typically small to medium sized businesses that don’t have the resources that a larger company would have. Partners wear multiple hats in
In the latest episode of the PartnerUP podcast, Stephen Ceplenski talks about designing and managing Marketo’s Partner Program. Celpenski has been managing Marketo’s program up
In the latest Channel Journeys podcast, Lana King talks about why your partners may be dragging their feet on cloud adoption. Lana is the VP
Listen to Make Them Famous’s 55 minute deep dive on the Digital Agency Partner Persona to find out more about this persona and how your
Lead generation is an important indicator of partner engagement. It’s a good sign that your partner program is working. Your partners are keeping you top
A good partner relationship means that your partners are engaged, growing their revenue and yours. But sometimes, partner engagement can be difficult. If partners aren’t
Partner experience is more than your partner’s experience with whatever partner management platform you pick for them. Your partners talk to end customers and are
Recently on The Partnered Podcast, host Adam Michalski and guests Jared Fuller and Justin Bartels gave some insights into the future of B2B marketing and