How to Choose the Right PRM Software
Selecting a PRM platform is a critical decision that affects your entire channel strategy. Here’s what to evaluate.
Must-Have Features
- Partner Portal — Branded, mobile-friendly, intuitive
- Deal Registration — Automated workflows with CRM sync
- TCMA — Co-branded campaign capabilities
- Training/LMS — Built-in, not bolted on
- Analytics — Revenue attribution and partner scorecards
Evaluation Criteria
- Time to Value — How fast can you launch? (Days vs months)
- Partner UX — Will partners actually use it?
- AI Capabilities — Predictive intelligence vs basic reporting
- Pricing Model — Per-partner vs flat rate vs custom
- Integrations — CRM, marketing, and existing tools
See our best PRM software comparison or book a demo of xAmplify.