Return on Marketing Investment (ROMI) is a key performance metric that evaluates the revenue generated by marketing activities relative to the cost of those efforts. It helps organizations understand which campaigns, channels, and partners deliver the best financial return.
In partner marketing, ROMI is especially important as vendors allocate funds, content, and resources across a wide range of resellers, MSPs, and alliances. Tracking ROMI requires closed-loop reporting between marketing execution, lead management, and sales outcomes.
How xAmplify Improves ROMI:
xAmplify tracks every marketing activity and its contribution to lead conversion and revenue. With real-time campaign analytics, vendors can optimize future investments by identifying high-performing partners and tactics.
Maximize ROI on every partner campaign.
xAmplify gives you full visibility into what’s working—and what’s not.
👉 Track ROMI Effectively