VMware Partner Program
Last updated Aug 2026
- Program typeChannel & Cloud Provider Partner
- Commission / rewardPartners earn resale margin, incentives, and rebates; cloud providers monetize via VMware-based hosted services under the provider program.
- Partner tiersBroadcom Advantage / partner program with reseller and cloud-service-provider tracks.
- Best forVARs, systems integrators, and cloud/hosting providers offering VMware-based infrastructure.
- Deal registrationYes (deal registration)
- Partner portalYes (partner portal)
What is the VMware partner program?
VMware's partner ecosystem (under Broadcom) supports resellers, integrators, and cloud/hosting providers building on its virtualization stack.
Cloud-service-provider partners deliver hosted VMware environments, while resellers move licenses and services.
How the program works
Partners register deals and earn margin/incentives; provider partners host VMware-based services and pay per usage.
Requirements to join
A partner agreement, certifications, and, for providers, usage-reporting and commitments.
How partners win with VMware
Providers win by offering enterprise-grade VMware clouds; resellers win modernization and migration deals.
What to watch out for
Broadcom's licensing and program overhaul has significantly changed terms; verify current provider economics carefully.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Related partner programs in Cloud Infrastructure & Hosting
Comparing options? These cloud infrastructure & hosting programs sit in the same category as VMware — a useful shortlist when weighing where to build a partnership.
How to join
Apply through the Broadcom/VMware partner program and select the reseller or provider track.
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Frequently asked questions
Does VMware have a partner program?
Yes — a Channel & Cloud Provider Partner program.
How does the VMware partner program pay?
Partners earn resale margin, incentives, and rebates; cloud providers monetize via VMware-based hosted services under the provider program.
How do I join the VMware partner program?
Apply through the Broadcom/VMware partner program and select the reseller or provider track.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →