Salesforce Partner Program
Last updated Aug 2026
- Program typeReseller + Consulting (SI) + ISV/AppExchange
- Commission / rewardConsulting partners earn services revenue and influence; ISVs earn through the AppExchange with revenue-share terms set by Salesforce.
- Partner tiersConsulting: Base → Ridge → Crest → Summit (points-based)
- Best forSystem integrators, ISVs, and enterprise consultancies
- Deal registrationYes (Partner Community)
- Partner portalYes (Salesforce Partner Community)
What is the Salesforce partner program?
Salesforce operates one of the most mature partner ecosystems in enterprise software, built around consulting partners who implement Salesforce and ISVs who build and sell apps on the AppExchange. Partner standing is driven by a points-based tiering model tied to certifications, delivered projects, and customer success.
The ecosystem is large and competitive, favoring partners who specialize by cloud (Sales, Service, Marketing, Data) or industry and who invest in certified consultants rather than transactional reselling.
How the program works
Partners join the Partner Program, earn certifications, log projects and customer success, and accumulate points that determine their tier. Higher tiers unlock more co-selling, marketing support, and visibility on the AppExchange and partner finder.
Requirements to join
Partners register in the Partner Community and choose a consulting or ISV track. Consulting partners are expected to build certified headcount and log delivered projects and customer success; ISVs must build on the platform, pass security review, and list on the AppExchange. Standing is points-based, so certifications and successful delivery are effectively the entry requirements to move up.
How partners win with Salesforce
Winning Salesforce partners specialize — by cloud (Sales, Service, Data) or by industry — and invest early in certified consultants, because points and customer success unlock co-sell, marketing, and AppExchange visibility. ISVs win by solving a sharp, adjacent problem and earning strong AppExchange reviews that drive organic installs.
What to watch out for
The ecosystem is mature and crowded, and points-based tiering demands sustained certification and delivery investment before co-sell benefits arrive. Revenue-share and security-review requirements for ISVs add cost and lead time, so budget for the ramp.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Related partner programs in CRM & Marketing Software
Comparing options? These crm & marketing software programs sit in the same category as Salesforce — a useful shortlist when weighing where to build a partnership.
How to join
Register in the Salesforce Partner Community, choose a consulting or ISV track, complete onboarding and certifications, then build points through delivery and certifications.
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Frequently asked questions
Does Salesforce have a partner program?
Yes — a Reseller + Consulting (SI) + ISV/AppExchange program.
How does the Salesforce partner program pay?
Consulting partners earn services revenue and influence; ISVs earn through the AppExchange with revenue-share terms set by Salesforce.
How do I join the Salesforce partner program?
Register in the Salesforce Partner Community, choose a consulting or ISV track, complete onboarding and certifications, then build points through delivery and certifications.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →