HubSpot Partner Program
Last updated Aug 2026
- Program typeSolutions (reseller) + App (tech) + Affiliate
- Commission / rewardMargin on sold subscriptions plus leads for Solutions Partners; recurring/flat commission for affiliates. Terms vary by tier.
- Partner tiersSolutions: none → Gold → Platinum → Diamond → Elite
- Best forMarketing/CRM agencies, SIs, and SaaS integrators
- Deal registrationYes (via partner portal)
- Partner portalYes (Partner Dashboard + PartnerHub)
What is the HubSpot partner program?
HubSpot runs one of the largest partner ecosystems in B2B software, spanning three motions: the Solutions Partner Program for agencies and resellers who sell and service HubSpot, the App Partner Program for software companies listing integrations on the HubSpot App Marketplace, and an affiliate program for content creators and referrers.
Solutions Partners progress through tiers (Gold, Platinum, Diamond, Elite) based on sold monthly recurring revenue and customer retention, unlocking co-marketing, leads, and higher margins as they grow.
How the program works
Partners onboard through a structured portal, complete HubSpot Academy certifications, register deals, and access co-marketing and MDF as they tier up. Tiering is metric-driven (sold MRR + success), which rewards partners who build real HubSpot practices rather than one-off referrals.
Requirements to join
Solutions Partners typically start by using HubSpot themselves, then commit to onboarding, HubSpot Academy certifications, and a plan to sell and service the platform. There is no revenue floor to begin, but tier advancement (Gold through Elite) is gated by sold MRR and customer retention, so partners are expected to build a repeatable HubSpot practice rather than refer a single deal.
How partners win with HubSpot
The partners who do best treat HubSpot as a practice, not a referral: they niche down (a vertical or a migration specialty), earn certifications that unlock co-marketing and leads, and lean on the metric-driven tiering to compound margins and inbound leads as they grow. Publishing HubSpot content and templates accelerates directory visibility and inbound partner leads.
What to watch out for
Tiering rewards sold MRR and retention, so churned customers can drag your tier down — success delivery matters as much as selling. The ecosystem is large and competitive, and lower tiers see thinner margins and fewer leads, so plan for the ramp before margins become meaningful.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
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Comparing options? These crm & marketing software programs sit in the same category as HubSpot — a useful shortlist when weighing where to build a partnership.
How to join
Apply through HubSpot's partner site, complete onboarding and required certifications, then begin selling/servicing to progress through tiers.
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Frequently asked questions
Does HubSpot have a partner program?
Yes — a Solutions (reseller) + App (tech) + Affiliate program.
How does the HubSpot partner program pay?
Margin on sold subscriptions plus leads for Solutions Partners; recurring/flat commission for affiliates. Terms vary by tier.
How do I join the HubSpot partner program?
Apply through HubSpot's partner site, complete onboarding and required certifications, then begin selling/servicing to progress through tiers.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →