Hotjar Partner Program
Last updated Aug 2026
- Program typeAffiliate/referral + integrations
- Commission / rewardReferral/affiliate rewards on new accounts; integration partnerships.
- Partner tiersFlat referral structure.
- Best forCRO consultants, UX researchers, and content creators.
- Deal registrationReferral tracking
- Partner portalYes (referral/partner options)
What is the Hotjar partner program?
Hotjar offers referral/affiliate opportunities and integration partnerships around its behavior analytics tools.
Its heatmaps and recordings are popular with CRO and UX audiences, aiding conversions.
How the program works
Partners refer new accounts for rewards and integrate Hotjar into complementary tools.
Requirements to join
A promotional channel or integration.
How partners win with Hotjar
Referral rewards plus exposure on a widely used CRO tool.
What to watch out for
Now part of Contentsquare, so program structure may continue to change.
Everything a healthy partner program needs
The capabilities behind the grader — from onboarding to attribution — in one platform.
Partner onboarding & enablement
Onboard, train, and equip partners in one portal so they reach their first deal faster.
Deal registration
Register deals with conflict protection — protect margin and grow partner-sourced pipeline.
Through-channel marketing
Launch co-branded campaigns partners actually run, with content built for them.
Revenue attribution
Track partner-sourced revenue end to end so you can double down on what works.
MDF & incentives
Fund, manage, and measure MDF and incentives without spreadsheets.
Oliver AI
AI-assisted engagement that nudges the right partners at the right moment.
Related partner programs in Marketing Software
Comparing options? These marketing software programs sit in the same category as Hotjar — a useful shortlist when weighing where to build a partnership.
- MailchimpAgency/reseller partner program plus affiliate/referral
- BrevoAgency/reseller partner program + affiliate
- Kit (ConvertKit)Affiliate/referral program + creator partnerships
- GetResponseAffiliate program (two models) + agency
- Adobe Marketo EngageSolution/technology partner program (Adobe Partner Connection)
- MailerLiteAffiliate program
How to join
Apply through the partners page for the relevant track.
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Frequently asked questions
Does Hotjar have a partner program?
Yes — a Affiliate/referral + integrations program.
How does the Hotjar partner program pay?
Referral/affiliate rewards on new accounts; integration partnerships.
How do I join the Hotjar partner program?
Apply through the partners page for the relevant track.
Data compiled by PartnerIndex from public sources. Own this program? Claim & update this listing →